Leading the way
to the pinnacle of design.
For over 70 years, Dornbracht has set an impeccable standard for form and function in fixtures. Their timeless designs and meticulous engineering have earned devoted fans in the architecture and design community. As they, say “There’s only one Dornbracht.” Still, there was a need for the German-based company to broaden awareness in the North and South American luxury markets.
With the re-introduction of one of Dornbracht’s iconic lines, the timing was right to re-introduce the iconic brand. Ramey conducted ethnography research in key markets to get a better grasp on the tangible passion for the brand among designers and dealers. Insighful database profiling and predictive modeling established a narrowly-defined demographic – maximizing reach to the customers that mattered most – and blazing a path to the showroom.