Work

Defining new style with brand integrity.

Hunter Douglas, a leading force in high-end window coverings with a direct-to-trade focus, places immense value on sample books as integral tools for designers and dealers. These tactile pieces, characterized by brilliant photography and rich textures, play a vital role in bringing each new collection to life. A notable challenge emerged with the introduction of the Nantucket Collection, positioned at the lower end of Hunter Douglas’ price range. To address this, Ramey conducted extensive interviews with potential Nantucket customers, shaping tailored lifestyle and architectural photography. The resulting distinctive design and slipcase successfully strike a balance, allowing the Nantucket Collection to convey a more casual style while upholding the luxurious heritage of Hunter Douglas, ensuring its prominent placement on sample shelves across the country.