Work

Transcending commodities with a larger-than-lifestyle brand.

Hestan was founded upon a mutual love of cooking and innovation. Ramey worked with Hestan to launch their commercial kitchen brand. We soon followed suit with Hestan’s residential and outdoor kitchens (two of them). We introduced four revolutionary cookware lines, celebrated their award-winning vineyard, and hailed their groundbreaking smart cooking system.

As we collaborated with separate divisions of the company and developed specific campaigns, Ramey was mindful to manage the overall brand. Throughout every introduction and promotion, we wove a common thread: Hestan elevates the entire culinary experience to help you love cooking even more. That goes for the products and the cooking experience itself. Whether it’s a full custom cooking suite at the French Laundry or a 98-pt. Cabernet, it’s all born from thoughtful innovation and a personal passion. This high-level strategy built a foundation strong enough to support compelling branding as well as direct-to-consumer sales. The Hestan story connects with chefs, grillmasters, and aspiring home cooks alike – with an ever- growing fanbase insisting on Hestan in every corner of their kitchen, backyard and wine cellar.