Brand Stature in the Answer Engine Marketplace

Does AI really have an opinion on the best stainless steel cookware, performance socks, chili crunch, wireless provider, and financial advisor? Yes. And it will be sharing its infinite opinions at the top of any topic your potential customers are searching.

But that opinion is formed by actual human conversations found in some very specific forums. Breaking down where AI sources customer sentiment points brands to where they should be doing the groundwork to ensure their products are ready for the Answer Engine Marketplace.

Reddit & Quora

Reddit & Quora dominate consumer opinion data for nearly all general-purpose LLMs trained on public crawls.

“AI search tools are depending on Reddit for answering consumer-related queries, such as how customers feel about a brand’s product or how one brand compares to another.”
– Adage

Copilot

Chat GPT

Gemini

Breaking down the percentage of sentiment content that three of the top AI Engines pull from Reddit and Quora provides a clear picture that brands need to be giving attention to their reputation on these human-based platforms. Brands need to become proactive and involved to make sure that the conversations on these platforms lead to positive AI visibility and sentiment.

Answer Engine Optimization tools like Goodie AI are already running experiments on behalf of client brands to parse how Reddit conversations are affecting AI.

Reviews Matter

Consumer reviews are another prevalent source of AI sentiment. This is another area where brands can be proactive by both encouraging reviews and providing support for negative reviews within these forums. Google’s Gemini in particular trawls YouTube comments, so that is another high-profile platform for positive brand interaction.

Live Social Feeds

Brands should also be looking at X as some AIs, most notably CoPilot and X’s own Grok, pull information in real-time from these social feeds.

Key Takeaways

• Brands need to engage with and learn from humans in order to boost AI “sentiment”
• Reddit and Qura dominate consumer opinion data for nearly all general-purpose LLMs trained on public crawls.
• Product reviews (Amazon/Yelp/Google) appear in the crawls but are less weighted than community discussions.
• Twitter/X is crucial for Grok and Copilot because they tap live social feeds.