MDA – Let’s Break New Ground
The Mississippi Development Authority (MDA) sought to refresh its messaging and branding to better reflect the innovative spirit and proactive, pro-business approach fueling the state’s remarkable economic growth. MDA asked Ramey to develop a bold approach that could counter misperceptions (or non-existing perceptions as research suggested) and highlight the state’s record-breaking corporate investments, job creation, and commitment to fostering business growth.
The “Let’s Break New Ground” campaign incorporates a dynamic graphic element indicative of Mississippi’s forward-thinking and fast-moving economic development team. Strategic messaging wrapped every stat and success story with Mississippi’s commitment and ability to offer creative solutions, streamline processes, and foster effective partnerships for new and expanding industries. Media placements also went outside the box of typical trade pubs to find C-suite decision makers in more engaging spaces.
This rebrand communicates the state’s vision of embracing new opportunities and heralds its proven success of hitting the ground running with game-changing projects, including Compass Datacenters and Amazon Web Services.
