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After reinventing the commercial kitchen to grateful acclaim, Hestan engineers turned their attention to the residential outdoor kitchen. From aesthetics to performance, they introduced unrivaled power and award-winning innovation to the backyard.

At first blush, the backyard grillmaster may seem a dramatically different demographic than the classically-trained chef. But after digging deeper into their motivations and pain points, Ramey found that both are driven by the same compulsion for culinary perfection – a trait shared by everyone at Hestan.

That passion informed the core of the brand strategy and pushed Hestan into the aspirational spotlight. The BTUs and innovative details provided plenty of worthy proof points. But tapping into grilling as a form of personal expression made the real case for the investing in Hestan’s ultra-premium outdoor lineup.

From the initial trade launch at HPB Expo and KBIS to the consumer rollout, the Hestan Outdoor brand turned heads. In the years following, Hestan Outdoor has successfully grown in market share and brand stature, earning notoriety from Robb Report, Forbes, and Architectural Digest.

The Ramey team worked alongside Hestan to continually develop and amplify the brand as they expanded their outdoor collection with innovative products like its Outdoor Living Suites and Campania Pizza Oven. Strategic targeting and lead generation led to year over year increase in sales and established Hestan Outdoor as the ultimate luxury line among affluent entertainers.