Last year, Ramey created a new concept for BankPlus television, “What if Eli Manning Never Played Football?” In that alternate universe, Eli was transformed from a football star into a pizza delivery guy and an entertainer at a kids’ arcade. The message – even if Eli wasn’t a star, he’d still be treated like one […]
Read More… from Can Eli Repeat? Eli Campaign Goes Second Year. BankPlus Wins.
In Q4 of 2012, advertisers spent a record $10.3 billion on digital advertising, an impressive 15% increase over the same period in 2011. While the idea that online and mobile advertising revenues are growing is hardly news, the rate of growth is pretty impressive. The IAB (Interactive Advertising Bureau) recently released its updated Interactive Advertising […]
Read More… from Digital vs. TV: Battleground? Or Bigger Playground?
With the booming growth in social media, broadcasters are targeting audiences that are increasingly interactive and mobile. Netflix and Hulu have experienced tremendous growth through their ability to stream television shows and movies to viewers on the go. Breakout television programs from channels including the CW, ABC Family and the Discovery Channel have also had […]
There’s been quite a bit of buzz lately about Vine and Instagram. Video sharing applications like these are revolutionizing the way we share videos socially, giving users the ability to create and share engaging, high quality videos with their mobile devices. Harnessing the power of mobile is what makes Vine and Instagram so successful – […]
Can music make or shape a brand? How does music help consumers feel a certain way about a product? To get more perspective on the topic, I interviewed two successful music composers who work with advertisers on a regular basis. Peter Rundquist is a New York-based composer who has worked with brands including Nickelodeon, the […]
Read More… from Masterpiece in 30 Seconds: Music in Advertising
“Mobile’s not a nice-to-have anymore. The year of mobile might be hard to pinpoint, but there’s little doubt we’re entering a post-desktop era of ubiquitous computing and media consumption.” IN BRIEF: Americans live on their phones. This saying could not be any closer to the truth, it turns out 75% of us even bring our […]
Read More… from Mobile Media Is About To Take Over The World
“Social media spending as a percentage of marketing budgets will more than double over the next five years.” – Fast Company IN BRIEF According to a Duke University survey of U.S. Chief Marketing Officers (CMOs), social media spending as a percentage of marketing budgets will more than double over the next five years. It indicates […]
IN BRIEF: When two national icons, such as Archie and Eli Manning, represent the same bank, it’s essential to use both in the unique ways that match brand attributes with who they really are. Here, Archie is allowed to be the respected “Elder Statesman” that so many now see him as in real life. In […]
Read More… from Spokesman as Statesman: Archie Manning for BankPlus
