Are We (Finally) on the Edge of the Smart-Home Revolution?

Smart-home Technology

  High-end homeowners are adopting technologies that connect their smart devices with energy-conserving home devices. Is the tipping point near?   Affluents, especially the young and middle-aged, are showing strong favor for smart-home devices that marry their desire for maximum convenience with environmental zen. That could mean big gains for your high-end home brand. Polling […]

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How to Humanize Your High-End Brand

Connecting with consumers is key to success For a luxury brand to succeed in the market, it used to be enough to just be… luxurious. True luxe consumers would naturally trust the premium brand while aspirational consumers would save up to purchase coveted items. Yet in the age of social media, consumers at all price points […]

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High-End Home Brands Live or Die by Customer Service

How to manage customer expectations when things go wrong.   You’ve done everything right with your marketing campaign. Inquiries and leads are up, engagement is higher than ever, and sales continue to move in the right direction. You are feeling on top of the world. But you soon discover a powerful force of nature that […]

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