Digital vs. TV: Battleground? Or Bigger Playground?

Digital vs. TV: Battleground? Or Bigger Playground?

In Q4 of 2012, advertisers spent a record $10.3 billion on digital advertising, an impressive 15% increase over the same period in 2011. While the idea that online and mobile advertising revenues are growing is hardly news, the rate of growth is pretty impressive. The IAB (Interactive Advertising Bureau) recently released its updated Interactive Advertising […]

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Cool Kids Create Code

Cool Kids Create Code

Programming can be kid’s play with a bright, engaging new app designed to teach the basics of functional coding to ages 8-12. The visually based, free Hopscotch app encourages creative programming skills by allowing scripts to run simply by dragging and dropping various objects into place. The Ramey Perspective: We love this concept. Children easily […]

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Don’t be seduced by clicks

Don't be seduced by the click

The year was 1994, the advertiser was AT&T, and the audience were viewers of HotWired.com. It was the first-ever online banner ad and, while the number of viewers was tiny by today’s standards, the click-thru rate was an impressive 44%. The small, static online world of 1994 has since been transformed into today’s rich, interactive […]

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Reaching Higher

Reaching Higher

How are you using measurement to track progress towards your organization’s goals? Recently, Bill Gates published an article in The Wall Street Journal in which he discussed some of the global challenges that his foundation is tackling. While the initiatives he describes are far-reaching and complex, the Gates Foundation uses a deceptively simple process for […]

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Social Media Spending

Social Media Spending

“Social media spending as a percentage of marketing budgets will more than double over the next five years.” – Fast Company IN BRIEF According to a Duke University survey of U.S. Chief Marketing Officers (CMOs), social media spending as a percentage of marketing budgets will more than double over the next five years. It indicates […]

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The Battle for Your Living Room

The Battle for Your Living Room

While a recent study out of Stanford University has suggested that human beings are losing their intellectual edge, televisions only continue to get smarter – offering more features and improving content delivery for consumers. Today’s advances run the gamut of a media experience with everything from voice control to no-limit recording. Needless to say, competition […]

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Web Browsers and the Cost of the Lowest Common Denominator

Web Browsers and the Cost of the Lowest Common Denominator

One of the key aspects of initial Web planning involves thinking about how various Web browsers can either enhance, or detract, from an intended user experience. Modern browsers inherently have up-to-date capabilities and embrace emerging Web developments, while older browsers like Internet Explorer 8 (IE8) present confounding restrictions and a less rewarding involvement with your […]

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Digital Storytelling in the High-End Market

  Affluent Consumers want a connection. Not a sales pitch. Affluent consumers buy differently. They research large purchases and seek not only a wise choice, but also genuine benefits and an authentic experience. In fact, 70% of affluent consumers say they prefer to learn about a product or service through content rather than traditional advertising. […]

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