Resonating with the Recession-Proof Set

Resonating with the Recession-Proof Set

There is a frequently quoted, perhaps even mythical, exchange between American authors F. Scott Fitzgerald and Ernest Hemingway, observing the lives of America’s richest residents during the raging and roaring 1920s. Fitzgerald, a famous observer of the wealthy set, wrote in a short story that “the rich are very different from you and me.” Hemingway, […]

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Spokesman as Statesman: Archie Manning for BankPlus

IN BRIEF: When two national icons, such as Archie and Eli Manning, represent the same bank, it’s essential to use both in the unique ways that match brand attributes with who they really are. Here, Archie is allowed to be the respected “Elder Statesman” that so many now see him as in real life. In […]

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