If you’re in an industry – such as the financial services industry – that offers countless products and services to the broadest imaginable group of consumers, it’s easy to want to be the go-to source for all things to all people. With all that opportunity for sales out there, it’s not so easy to intentionally […]
Read More… from Shouting into the Wind: Talk to your customer. Not the crowd.
Ramey client BankPlus partnered with Archie and Eli Manning for its Mississippi-based marketing efforts. We Americans love our celebrities – entertainment, sports, business – whatever their field of fame, we love to watch and connect with high-profile personalities. Which makes it easy to see why companies love turning to celebrity partners to secure recognition, credibility […]
Read More… from Sharing the Spotlight: What Do Celebrity Endorsements Bring to a Brand?
The American South is a unique destination for many domestic and international travelers. But for a state that’s part of this bubble, how can it differentiate itself to be unique – something more than just “the south?” This is a question Ramey has been tackling with one of our client partners, Mississippi Development Authority (MDA). […]
Don’t Sell a Product. Offer a Brand Experience. A RAMEY CASE STUDY When long-time Ramey client, Viking Range, was acquired by the Middleby Corporation earlier this year, the purchase price of $380 million represented one of the highest multiples in the category. That price came as no surprise to those who followed Viking’s meteoric rise […]
Read More… from Viking Range: Building The Brand That Became An Icon
Over a decade ago, The Ramey Agency was tapped to help Viking Range Corporation enhance the Viking brand by developing and promoting a lifestyle brand extension called The Viking Life. Through The Viking Life we were able to cultivate a more meaningful relationship with consumers by offering them enriching content and experiences, giving them a […]
Read More… from The Viking Life: Taking The Brand Beyond The Kitchen
In today’s marketing world of confined budgets, the costly option of consumer ethnography research may seem a luxury of more prosperous times. However, Ramey has recently conducted two projects in which ethnography provided invaluable insights that averted costly missteps and perhaps disastrous results. Arguably, the “costly” ethnography investment could actually generate a return on investment […]
Read More… from Ditch The One-Way Mirror. Live With Your Consumer.
This past February, I turned on the television to see a cruise line commercial showcasing several of the liner’s new features. All in all, the ad was fine – except for one thing: I could only think about the ship drifting through the Gulf of Mexico without running water and little food. The Carnival Triumph […]
Read More… from Bad-Apple Marketing: Making Sure Your Brand Doesn’t Get Spoiled With The Bunch
“Mobile’s not a nice-to-have anymore. The year of mobile might be hard to pinpoint, but there’s little doubt we’re entering a post-desktop era of ubiquitous computing and media consumption.” IN BRIEF: Americans live on their phones. This saying could not be any closer to the truth, it turns out 75% of us even bring our […]
Read More… from Mobile Media Is About To Take Over The World
How are you using measurement to track progress towards your organization’s goals? Recently, Bill Gates published an article in The Wall Street Journal in which he discussed some of the global challenges that his foundation is tackling. While the initiatives he describes are far-reaching and complex, the Gates Foundation uses a deceptively simple process for […]
You may have read this story in The Wall Street Journal recently or seen some of the other media coverage about Lululemon. They reported that Lululemon Athletica was forced to pull one of its signature products, black yoga pants, from shelves to address a fabric quality issue. In yoga classes everywhere, loyal customers found themselves […]
Read More… from See-Through Pants? What Can Happen When Brands Grow Too Fast.
