Mobile Apps have become an integral part of millions of people’s daily routine. Apps allow businesses to maintain direct contact with current and prospective customers from nearly anywhere at anytime, which is why most are now including mobile apps as part of their brand strategy. According to comScore’s The 2016 U.S. Mobile App Report, people […]
Love it or hate it, you can’t deny it. Drones of kids (and adults) walking like zombies, glued to their phones, all in search of one thing – Pokémon. Since its release, Pokémon Go has surpassed Twitter in the amount of mobile users, while setting a new Apple record with the most app […]
That can be said of your own personal brand as well as your Client’s brand. In today’s digital world it is easier than ever to check out a brand’s reputation before you buy, or conversely impact a brand’s reputation after a positive or negative experience. For years, many brands were scared that “turning my brand […]
Read More… from Brand Reputation: Capitalizing On The Conversation
Clorox Corporation believes that “it’s doing well by doing good.” To that end, the corporation includes Brita Water Filters in its portfolio, encouraging consumers to replace bottled water with filtered water pitchers. This strategy paid off in double-digit growth during the recession when the messaging gained momentum. Since that time, the company has adopted the “Filter […]
Read More… from Content Messaging: Engagement Beats Persuasion
From the Summer Olympics to the Presidential Election, there’s a lot of excitement to look forward to in 2016. And, maybe a few things to take into consideration if your brand is planning a big media campaign this year… It’s important to know the impact these major events could have on your brand. Here’s what […]
Translating brand strategy into brand language. A crucial component of brand building is developing brand language. The right words bring your client’s brand to life. Words inform, inspire and ultimately weave a personality for your brand. So don’t be a dullard. Forge beyond the keywords in your brand strategy. Account service has left for the […]
People are often fascinated when we tell them that Ramey is a brand strategy and marketing communications firm built exclusively for high-end brands and high-performance organizations. They understand quickly what we mean by “high-end,” especially if they’ve seen the work we’ve done for such world-class brands as Viking Range or Blackberry Farm. Over the years, […]
Read More… from Going Up? 4 Habits of High-Performance Organizations
Our clients usually have reliable resources for tracking key indicators like sales reports, store traffic, leads, online analytics, surveys and research benchmarks. But a great marketing plan requires much more. They ask Ramey to help develop long-term marketing strategy by assessing the competition, industry dynamics and consumer insights. One of the valuable techniques we use […]
Read More… from The (Slow) Evolution of Macro-Trends in Marketing Planning
This week Skift Travel IQ, a global travel and tourism online resource, featured our Client Visit Mississippi in its “Best Travel Ads This Week.” Check out the full article here! Ramey assisted Visit Mississippi in creating this new brand video to articulate the unique experiences only found in Mississippi. […]
How a Cohesive Brand Brought Together an Organization Deep and Wide Looking back at a project whose lessons are still relevant today Financial service companies are by their very nature complex. Even a small community bank that built a business over many years on bread-and-butter consumer deposits may today offer private banking, commercial lending, and […]
Read More… from Strengthen your message. Boil down your brand.
