Generated by [llmstxtgenerate.com](https://llmstxtgenerate.com) — this llms.txt file is designed to help LLMs better understand and index this website. # ramey.com > From content to conversions, Ramey creates more meaningful connections to help brands transcend commodity and take the lead in their category. ## Home [Home Page - Ramey Agency](https://ramey.com/): From content to conversions, Ramey creates more meaningful connections to help brands transcend commodity and take the lead in their category. [Home - Ramey Agency](https://ramey.com/home/): home page ## Blog [Blog Posts Archive - Ramey Agency](https://ramey.com/blog/): [Survive to 2025 - The State of the Home Market - Ramey Agency](https://ramey.com/blog/survive-to-2025-the-state-of-the-home-market/): [The Mandate for Premium Brands - Ramey Agency](https://ramey.com/blog/the-mandate-for-premium-brands/): [Digital Disruption: How Brands Can Thrive Amid Third-Party Cookie Deprecation - Ramey Agency](https://ramey.com/blog/digital-disruption/): [The Established (and Emerging) Affluent Consumer - Ramey Agency](https://ramey.com/blog/the-established-and-emerging-affluent-consumer/): [Beginner's Blueprint to SEO - Ramey Agency](https://ramey.com/blog/beginners-blueprint-to-seo/): [Meet the newest members of #TeamRamey - Ramey Agency](https://ramey.com/blog/meet-the-newest-members-of-teamramey/): [What place does emotion have in brand design? - Ramey Agency](https://ramey.com/blog/what-place-does-emotion-have-in-brand-design/): [Meet Abby Bailey, Account Manager - Ramey Agency](https://ramey.com/blog/meet-abby-bailey-account-manager/): [Discovering the Luxury of Time with Restoration Hardware - Ramey Agency](https://ramey.com/blog/discovering-the-luxury-of-time-with-restoration-hardware/): [New Ways To Support Employees - Ramey Agency](https://ramey.com/blog/new-ways-to-support-employees/): [Ramey’s Media Team is Growing - Ramey Agency](https://ramey.com/blog/rameys-media-team-is-growing/): [Gen Z Is Calling: Will Your Brand Values Answer? - Ramey Agency](https://ramey.com/blog/gen-z-is-calling-will-your-brand-values-answer/): [The Rise of a New Luxury Consumer - Ramey Agency](https://ramey.com/blog/the-rise-of-a-new-luxury-consumer/): [Marketing & Finance: The Ultimate Clash - Ramey Agency](https://ramey.com/blog/marketing-finance-the-ultimate-clash/): [Isabel Ladd Interiors: The Ultimate Maximalist - Ramey Agency](https://ramey.com/blog/isabel-ladd-interiors-the-ultimate-maximalist/): [Transform the Way You Work - Ramey Agency](https://ramey.com/blog/transform-the-way-you-work/): [Forget the Traditional Marketing Funnel - Ramey Agency](https://ramey.com/blog/forget-the-traditional-marketing-funnel/): [ChatGPT: Prompt Engineering & Best Practices - Ramey Agency](https://ramey.com/blog/chatgpt-prompt-engineering-best-practices/): [The Process of Procrastination - Ramey Agency](https://ramey.com/blog/the-process-of-procrastination/): [Quiet Luxury - Ramey Agency](https://ramey.com/blog/quiet-luxury/): [Ramey Agency promotes Michelle Hill to Chief Operating Officer - Ramey Agency](https://ramey.com/blog/ramey-agency-promotes-michelle-hill-to-chief-operating-officer/): [The Brand Rub is a Brand Win-Win. - Ramey Agency](https://ramey.com/blog/the-brand-rub-is-a-brand-win-win/): [Ramey Welcomes New Client Partners - Ramey Agency](https://ramey.com/blog/ramey-welcomes-new-client-partners/): [A PREMIUM BRAND STRATEGY IS A PROFIT-DRIVER - Ramey Agency](https://ramey.com/blog/a-premium-brand-strategy-is-not-a-marketing-gimmick-its-a-profit-driver/): [Legacies of The Great Migration - Ramey Agency](https://ramey.com/blog/experiencing-a-movement-in-every-direction-legacies-of-the-great-migration/): [Lessons Learned in My Career as a Designer - Ramey Agency](https://ramey.com/blog/lessons-learned-in-my-career-as-a-designer/): [Bocuse d’Or Americas The culinary World Cup comes to New Orleans - Ramey Agency](https://ramey.com/blog/bocuse-dor-americas-the-culinary-world-cup-comes-to-new-orleans/): [The power of culture in times of change. - Ramey Agency](https://ramey.com/blog/the-power-of-culture-in-times-of-change/): [Premium — Ramey's Definition - Ramey Agency](https://ramey.com/blog/premium-rameys-new-definition/): [Meet Kelsey Barrett - Ramey Agency](https://ramey.com/blog/meet-kelsey-barrett-account-manager/): [Constants in an Ever-Changing World - Ramey Agency](https://ramey.com/blog/constants-in-an-ever-changing-world/): The central component of the Ramey ethos is to Reach Higher. We do it for our clients, our team, our community, and for the agency as a whole. [Digiday Media Buying Summit Recap - Ramey Agency](https://ramey.com/blog/digiday-media-buying-summit-recap/): [Insights & Collaboration with Designer Kerrie Kelly - Ramey Agency](https://ramey.com/blog/insights-collaboration-with-designer-kerrie-kelly/): [Unwrap Success: Insights for Holiday Shopping Campaigns - Ramey Agency](https://ramey.com/blog/unwrap-success-insights-for-holiday-shopping-campaigns/): [Savoring the Flavor of The Big Easy - Ramey Agency](https://ramey.com/blog/savoring-the-flavor-of-the-big-easy/): [The Key to Successful Campaigns - Ramey Agency](https://ramey.com/blog/why-data-driven-marketing-is-the-key-to-successful-campaigns/): [Meet Ramey's Content Delivery Team - Ramey Agency](https://ramey.com/blog/meet-rameys-content-delivery-team/): [Betting Big - Ramey Agency](https://ramey.com/blog/betting-big/): [2023 KBIS RECAP - Ramey Agency](https://ramey.com/blog/2023-kbis-recap/): [Climbing Out of The Creativity Valley - Ramey Agency](https://ramey.com/blog/climbing-out-of-the-creativity-valley/): [Like It Or Not, Here Comes Generation Alpha - Ramey Agency](https://ramey.com/blog/like-it-or-not-here-comes-generation-alpha/): Who is this emerging generation? This group follows Gen Z and includes all children born in or after 2010. The majority is currently under 12 years of age, and the oldest of them became teens in 2022. By 2025, this digital-first generation will number more than two billion—making them the largest generation in history. [Elevating Interiors: Interview with Designer, John Cialone - Ramey Agency](https://ramey.com/blog/elevating-interiors-an-exclusive-interview-with-interior-designer-john-cialone/): [Exploring Innovations: 2024 National Restaurant Association - Ramey Agency](https://ramey.com/blog/exploring-innovations-2024-national-restaurant-week-recap/): [Ramey Brand Update - Ramey Agency](https://ramey.com/blog/ramey-brand-update/): [Intention and Inspiration: The Mindful Brainstorm - Ramey Agency](https://ramey.com/blog/intention-and-inspiration-the-mindful-brainstorm/): [Crawdads, Cornhole & Celebration - Ramey Agency](https://ramey.com/blog/crawdads-cornhole-celebration/): [MLK Day: Observation and action. - Ramey Agency](https://ramey.com/blog/mlk-day-observation-and-action/): [Ramey X Club: Living the Cliché - Ramey Agency](https://ramey.com/blog/ramey-x-club-living-the-cliche/): [Instyle Fragrances - Ramey Agency](https://ramey.com/blog/instyle-fragrances/): [Ramey's Global Reach - Ramey Agency](https://ramey.com/blog/rameys-global-reach/): [Living On The Grid - Ramey Agency](https://ramey.com/blog/living-on-the-grid/): [Never Waste A Crisis - Ramey Agency](https://ramey.com/blog/never-waste-a-crisis/): [Convenience – A New Hallmark of Luxury - Ramey Agency](https://ramey.com/blog/convenience-a-new-hallmark-of-luxury/): [Return of the QR Code - Ramey Agency](https://ramey.com/blog/return-of-the-qr-code/): [From brand story to brand library. - Ramey Agency](https://ramey.com/blog/from-brand-story-to-brand-library/): [What the pandemic taught me about place and new beginnings. - Ramey Agency](https://ramey.com/blog/what-the-pandemic-taught-me-about-place-and-new-beginnings/): [Cultivating Community to Build Brand Loyalty - Ramey Agency](https://ramey.com/blog/cultivating-community-to-build-brand-loyalty/): [Hurricane Ida: Catastrophe & Empathy - Ramey Agency](https://ramey.com/blog/hurricane-ida-catastrophe-empathy/): [Brake into the turn. Accelerate out of the turn. - Ramey Agency](https://ramey.com/blog/brake-into-the-turn-accelerate-out-of-the-turn/): [10,000 Hours with D’Artagnan Winford - Ramey Agency](https://ramey.com/blog/10000-hours-with-dartagnan-winford/): [How Outdoor Cooking Brands Can Capitalize on the Growing Market - Ramey Agency](https://ramey.com/blog/how-outdoor-cooking-brands-can-capitalize-on-the-growing-market/): [Two Mississippi Museums - Ramey Agency](https://ramey.com/blog/two-mississippi-museums/): [Meet Ai Doan: Ramey's Newest Media Buyer - Ramey Agency](https://ramey.com/blog/meet-ai-doan-rameys-newest-media-buyer/): [Building Trust From Day One - Ramey Agency](https://ramey.com/blog/building-trust-from-day-one/): [2024 Holiday Shopping and the Consumer Mindset - Ramey Agency](https://ramey.com/blog/2024-holiday-shopping-and-the-consumer-mindset/): [Does your premium brand stand for too much? - Ramey Agency](https://ramey.com/blog/does-your-premium-brand-stand-for-too-much/): Your brand may have huge aspirations, but your consumers will have the final say. [Quality: The Ultimate Premium Experience - Ramey Agency](https://ramey.com/blog/quality-the-ultimate-premium-experience/): [2025 Challenges & Priorities in the Utility Industry - Ramey Agency](https://ramey.com/blog/2025-challenges-priorities-in-the-utility-industry/): [Meet Vallie Gobbel: Passion for People & Creative Solutions - Ramey Agency](https://ramey.com/blog/meet-vallie-gobbel-a-passion-for-people-and-creative-solutions/): [Utility Companies Evolving Customer Base - Ramey Agency](https://ramey.com/blog/evolving-utility-companies/): [The Growth of Data Centers - Ramey Agency](https://ramey.com/blog/the-growth-of-data-centers/): [Stormy Weather: Calm and Effective Crisis Communications - Ramey Agency](https://ramey.com/blog/stormy-weather-calm-and-effective-crisis-communications/): [The Power of Segmentation: Tailoring Utility Communications - Ramey Agency](https://ramey.com/blog/the-power-of-segmentation-tailoring-utility-communications/): [Utilities Need Brand Vision and a Spotlight on the Details - Ramey Agency](https://ramey.com/blog/utilities-need-brand-vision-and-a-spotlight-on-the-details/): [Brand Identity Matters More Than You Think - Ramey Agency](https://ramey.com/blog/utility-brand-identity-matters-more-than-you-think/): [Political Landscape & Frozen Funds in the Utility Industry - Ramey Agency](https://ramey.com/blog/political-landscape-frozen-funds-in-the-utility-industry/): [Inside KBIS 2025: The Innovations Shaping Home Design - Ramey Agency](https://ramey.com/blog/inside-kbis-2025-the-innovations-shaping-home-design/): [Purpose-Built Brands Making an Impact - Ramey Agency](https://ramey.com/blog/purpose-built-brands-making-an-impact/): [An Exciting Look Ahead: 2025 Home Trends - Ramey Agency](https://ramey.com/blog/2025_hometrends/): [Drive More Outdoor Sales with Digital Marketing - Ramey Agency](https://ramey.com/blog/drive-more-outdoor-sales-with-digital-marketing/): [Marketing for Economic Development - Ramey Agency](https://ramey.com/blog/marketing-for-economic-development/): [Ramey Agency Promotes Michelle Hill to President - Ramey Agency](https://ramey.com/blog/ramey-agency-promotes-michelle-hill-to-president/): [Don’t Get Bored With Your Brand - Ramey Agency](https://ramey.com/blog/dont-get-bored-with-your-brand/): [Brand Stature in the Answer Engine Marketplace - Ramey Agency](https://ramey.com/blog/brand-stature-in-the-answer-engine-marketplace/): [NeoCon 2025 - Ramey Agency](https://ramey.com/blog/neocon-2025/): [How to Avoid the Commodity Trap - Ramey Agency](https://ramey.com/blog/how-to-avoid-the-commodity-trap/): [Branding isn't logical. It's human. - Ramey Agency](https://ramey.com/blog/branding-isnt-logical-its-human/): [AI in The Utility Industry: Predictive Monitoring & Storm Response - Ramey Agency](https://ramey.com/blog/ai-in-the-utility-industry-predictive-monitoring-storm-response/): [Ramey Names New Partners - Ramey Agency](https://ramey.com/blog/ramey-names-new-partners/): [Site Under Construction: Drag, Drop, or Code? - Ramey Agency](https://ramey.com/blog/site-under-construction-drag-drop-or-code/): [Is the Digital Age Becoming the Forgettable Age? - Ramey Agency](https://ramey.com/blog/is-the-digital-age-becoming-the-forgettable-age/): [Technology Integration in the Home - Ramey Agency](https://ramey.com/blog/technology-integration-in-the-home/): [Luxury Is Shifting: How Brands Can Thrive in a Turbulent Market - Ramey Agency](https://ramey.com/blog/luxury-is-shifting-how-brands-can-thrive-in-a-turbulent-market/): [Innovation and its impact on premium Home brands. - Ramey Agency](https://ramey.com/blog/innovation-and-its-impact-on-premium-home-brands/): [Established vs. Emerging Buyer - Ramey Agency](https://ramey.com/blog/established-vs-emerging-buyer/): [Balancing Affluent Tradition with the Next Generation of Wealth - Ramey Agency](https://ramey.com/blog/balancing-affluent-tradition-with-the-next-generation-of-wealth/): [The Language of Luxury Design - Ramey Agency](https://ramey.com/blog/the-language-of-luxury-design/): [Gen Z's Social Media Revolution - Ramey Agency](https://ramey.com/blog/gen-zs-social-media-revolution/): [How Will Your Brand Stack Up? - Ramey Agency](https://ramey.com/blog/how-will-your-brand-stack-up/): [The Emerging vs. Established Buyer: Why Home Brands Must Shift Their Focus Now - Ramey Agency](https://ramey.com/blog/the-emerging-vs-established-buyer-why-home-brands-must-shift-their-focus-now/): [40 Years of Ramey: Interview with The Catfish Institute - Ramey Agency](https://ramey.com/blog/40-years-of-ramey-interview-with-the-catfish-institute/): [From Launch to Global Standout - Ramey Agency](https://ramey.com/blog/from-launch-to-global-standout/): [Scrapboard Inspiration - Ramey Agency](https://ramey.com/blog/scrapboard-inspiration/): [Premium Is More Than Price - Ramey Agency](https://ramey.com/blog/premium-is-more-than-price/): [How AI is Changing the Role of Brand Websites - Ramey Agency](https://ramey.com/blog/how-ai-is-changing-the-role-of-brand-websites/): [KBIS 2026 - Ramey Agency](https://ramey.com/blog/kbis-2026/): [Welcoming Brittany and Asa to Ramey - Ramey Agency](https://ramey.com/blog/welcoming-brittany-and-asa-to-ramey/): [40 Years of Ramey: Interview with Haley Fisackerly - Ramey Agency](https://ramey.com/blog/interview-with-haley-fisackerly/): [Affordability Is No Longer a Regulatory Issue. It’s a Brand Issue. - Ramey Agency](https://ramey.com/blog/affordability-is-no-longer-a-regulatory-issue-its-a-brand-issue/): [Why Employees Could be the Best “Influencers” For Your Brand - Ramey Agency](https://ramey.com/blog/why-employees-could-be-the-best-influencers-for-your-brand/): [Truth in Visual Advertising - Ramey Agency](https://ramey.com/blog/truth-in-visual-advertising/): [Mississippi’s Growing Role in the Digital Economy - Ramey Agency](https://ramey.com/blog/mississippis-growing-role-in-the-digital-economy/): [Are You Admired More Than Chosen? - Ramey Agency](https://ramey.com/blog/are-you-admired-more-than-chosen/): [Does your brand beep? - Ramey Agency](https://ramey.com/blog/does-your-brand-beep/): [Expect the Unexpected Crisis - Ramey Agency](https://ramey.com/blog/the-crisis-you-didnt-see-coming/): [Next Generation Designer Series - Ramey Agency](https://ramey.com/blog/next-generation-designer-series/): ## About [About - Ramey Agency](https://ramey.com/about/): When Tommy Ramey founded The Ramey Agency in 1985, he launched more than a marketing firm. He created a culture. ## The good news and bad news about high end home brand consumers [The Good News and Bad News About High-End Home Brand Consumers - Ramey Agency](https://ramey.com/the-good-news-and-bad-news-about-high-end-home-brand-consumers/): There are more affluent consumers, but they are harder than ever to find.   I’ve noticed a fascinating contradiction occurring within the affluent consumer base. On one hand, the number of affluent Americans is growing. There were 53,000 more millionaire households in the U.S. last year, compared to the year… ## More affluent consumers planning to purchase high end home brands [More Affluent Consumers Planning to Purchase High-End Home Brands - Ramey Agency](https://ramey.com/more-affluent-consumers-planning-to-purchase-high-end-home-brands/): Nearly half of affluent consumers will redecorate, remodel or renovate.   Half of the $1.9 trillion that affluent Americans spend annually will be concentrated in four categories, including the home category, according to a recent study from Ipsos. Moreover, 45% of affluents are planning to redecorate, remodel or renovate their… ## Best marketing practices among high end home brands [Best Marketing Practices Among High-End Home Brands - Ramey Agency](https://ramey.com/best-marketing-practices-among-high-end-home-brands/): Five things you can do to dramatically improve your marketing performance.   A few years ago, one of my high-end home brand clients was asked to participate in some benchmarking research from a leading management consulting firm. The consultants were studying a handful of leading consumer brands in order to… ## How to delight high end home brand consumers online [How to Delight High-End Home Brand Consumers Online - Ramey Agency](https://ramey.com/how-to-delight-high-end-home-brand-consumers-online/): Make sure that you are delivering a smooth digital experience for consumers.   Some of the smartest marketers of high-end home brands find ideas and inspiration in luxury categories outside of the home, such as fashion, travel and automobiles. In a recent consumer insights article from McKinsey, LVMH’s Group Digital… ## High end home brands live or die by customer service [High-End Home Brands Live or Die by Customer Service - Ramey Agency](https://ramey.com/high-end-home-brands-live-or-die-by-customer-service/): How to manage customer expectations when things go wrong.   You’ve done everything right with your marketing campaign. Inquiries and leads are up, engagement is higher than ever, and sales continue to move in the right direction. You are feeling on top of the world. But you soon discover a… ## Good better best for high end home brands [Good, Better, Best for High-End Home Brands - Ramey Agency](https://ramey.com/good-better-best-for-high-end-home-brands/): A high-end home brand that provides options can dramatically impact a buyer’s perception of value.   When brand marketers face the inevitable dilemma of expanding a product line, an often difficult decision is whether to go up- or down-market. Either choice has its own inherent risks and rewards: Introducing a… ## Down but not out how affluents shop for high end home brands [Down But Not Out: How Affluents Shop for High-End Home Brands - Ramey Agency](https://ramey.com/down-but-not-out-how-affluents-shop-for-high-end-home-brands/): You know the story, but do you know the lessons learned from it?    Prior to the global financial crisis, affluent consumers spent above their means, in large part due to phantom-like perceived wealth. “Their housing values were going up and their 401k’s were going up, so they felt wealthy… ## Three surprises about high end home buyers [Three Surprises about High-End Home Buyers - Ramey Agency](https://ramey.com/three-surprises-about-high-end-home-buyers/): Affluent consumers drive sales among high-end home brands, so you’d better understand their humble, middle-class values.   A few years ago, I spoke to a group marketers of high-end brands. After the session, one of the CMOs in the audience told me that the vast majority of his company’s affluent… ## The impact of millennials on high end home brands [The Impact of Millennials on High-End Home Brands - Ramey Agency](https://ramey.com/the-impact-of-millennials-on-high-end-home-brands/): When they come off of the sidelines, they will be different.    One of the biggest drivers of the sluggish U.S. housing recovery has been the fact that Millennials  - the 80+ million consumers reaching young adulthood around the year 2000 - have been sitting on the sidelines. “This recovery… ## The modular high end home brand is here [The (Modular) High-End Home Brand is Here - Ramey Agency](https://ramey.com/the-modular-high-end-home-brand-is-here/): Image via Rockwell Group   A new luxury concept challenges conventional thinking.   When Fred Carl founded Viking Range in the mid-1980s, he challenged the status quo in the appliance world by creating a new category of professional-style cooking equipment created exclusively for the home. My colleagues and I had… ## Five tactics that help big high end home brands shine on small screens [Five Tactics that Help Big High-End Home Brands Shine on Small Screens - Ramey Agency](https://ramey.com/five-tactics-that-help-big-high-end-home-brands-shine-on-small-screens/): Instead of adapting traditional marketing to mobile devices, realize that new media requires a radical rethink.   We live in an age of 110-inch flat screen TVs, but the future of marketing may belong to your 5-inch phone screen. The continuing trend towards mobile platforms offers challenges for all brands,… ## How high end home brands can better track results [How High-End Home Brands Can Better Track Results - Ramey Agency](https://ramey.com/how-high-end-home-brands-can-better-track-results/): Driving progress towards clear goals can take your brand to a higher level.   I remember the first time a client admitted, “I’m not sure that we know what success looks like.”  Sales and profits at his high-end home brand were solid. But as he geared up for the next… ## What lvmh can teach high end home brands [What LVMH Can Teach High-End Home Brands - Ramey Agency](https://ramey.com/what-lvmh-can-teach-high-end-home-brands/): Going beyond logos and craftsmanship.   When marketers of high-end home brands are seeking insights, trends, and inspiration, sometimes it makes sense to look out-of-category, toward other high-end segments such as automotive, fashion, and travel. A perennial source of inspiration for me is the luxury conglomerate, LVMH, parent company of… ## The dramatic differences between younger and older affluents [The Dramatic Differences Between Younger and Older Affluents - Ramey Agency](https://ramey.com/the-dramatic-differences-between-younger-and-older-affluents/): Be wary of a “one size fits all” marketing approach.   Too many marketers believe that affluent consumers behave alike – when in fact, they are as diverse a group as the general population. Researcher Bob Shullman has written, “There are significant differences on many issues depending on their household… ## Affluents tell high end home brands how to engage them [Affluents Tell High-End Home Brands How to Engage Them - Ramey Agency](https://ramey.com/affluents-tell-high-end-home-brands-how-to-engage-them/): New research illustrates how consumers are engaged by medium.   If affluent consumers told you exactly how to engage with them, would you find that information helpful? Might those insights help you sharpen your marketing efforts? A recent study asked affluent consumers about the marketing communications they might see across… ## Beyond the purchase of high end home brands 2 [Beyond the Purchase of High-End Home Brands - Ramey Agency](https://ramey.com/beyond-the-purchase-of-high-end-home-brands-2/): Buying decisions continue to be made after the actual purchase. Marketers of high-end brands understand Plato’s description of emotion and reason as two horses pulling us in different directions. After all, it can be painful when you’ve carefully helped a customer along the path to purchase, only to have her… ## 4 important digital trends shaping high end home brands [4 Important Digital Trends Shaping High-End Home Brands - Ramey Agency](https://ramey.com/4-important-digital-trends-shaping-high-end-home-brands/): If you understand the opportunities, your brand has unlimited potential.   Marketers of high-end brands often tell me about the one-two punch they faced during the past several years. If the global recession didn’t knock them on the mat, the explosion of digital marketing certainly made them see stars. On… ## 180 degrees from thurston howell iii [180 Degrees from Thurston Howell III - Ramey Agency](https://ramey.com/180-degrees-from-thurston-howell-iii/): A shortcut for how to think about affluent consumers.   One of the most important jobs for a marketer of high-end brands is to understand the incredibly complex diversity of affluent consumers in the marketplace. They are not a one-dimensional group, even if the mainstream media tends to portray them… ## High end brands and extra sensory affluents [High-End Brands and Extra-Sensory Affluents - Ramey Agency](https://ramey.com/high-end-brands-and-extra-sensory-affluents/): How smart marketers are using sensory experiences to win in the showroom You’ve invested time and money in creating a showroom experience that sets your brand apart from your competitors. The lighting is perfect. The colors and textures are sublime. Your displays always seem to delight your shoppers. In all,… ## The smart high end home brand is here [The (Smart) High-End Home Brand is Here - Ramey Agency](https://ramey.com/the-smart-high-end-home-brand-is-here/): Get ready for intelligent technology in the home.   I remember the first time I came face-to-face with “smart home technology.” I was standing in a booth at KBIS, the national kitchen and bath trade show, trying to decide if an internet-enabled computer screen, integrated into the door of a… ## Understanding the most sought after segment of affluent americans [Understanding the Most Sought-After Segment of Affluent Americans - Ramey Agency](https://ramey.com/understanding-the-most-sought-after-segment-of-affluent-americans/): Business leaders are the heaviest spenders.   Affluent consumers drive the U.S. economy. In an economy where consumer spending accounts for 70% of the country’s gross domestic product, Affluents account for more than 40% of this volume. They are twice as likely to buy, and when they do, spend 3x… ## Are we finally on the edge of the smart home revolution [Are We (Finally) on the Edge of the Smart-Home Revolution? - Ramey Agency](https://ramey.com/are-we-finally-on-the-edge-of-the-smart-home-revolution/):   High-end homeowners are adopting technologies that connect their smart devices with energy-conserving home devices. Is the tipping point near?   Affluents, especially the young and middle-aged, are showing strong favor for smart-home devices that marry their desire for maximum convenience with environmental zen. That could mean big gains for… ## How men and women approach high end home brands [How Men and Women Approach High-End Home Brands - Ramey Agency](https://ramey.com/how-men-and-women-approach-high-end-home-brands/): Crafting unique marketing messages to men and women is tempting, but you can’t always trust the stereotypes.   Fair or not, marketers often talk to the sexes differently. Understanding how to talk to both at once may be your best and sanest choice. In today’s post-modern, dual-income society, we may… ## How to humanize your high end brand [How to Humanize Your High-End Brand - Ramey Agency](https://ramey.com/how-to-humanize-your-high-end-brand/): Connecting with consumers is key to success For a luxury brand to succeed in the market, it used to be enough to just be... luxurious. True luxe consumers would naturally trust the premium brand while aspirational consumers would save up to purchase coveted items. Yet in the age of social media,… ## A tale of two cities [A Tale of Two Cities - Ramey Agency](https://ramey.com/a-tale-of-two-cities/): High-End Brands Face the Best of Times, the Worst of Times   It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was… ## Launching your brand upmarket 2 [Launching Your Brand Upmarket - Ramey Agency](https://ramey.com/launching-your-brand-upmarket-2/): A picture is worth 1000 words. But credibility is worth much more in sales.   For the past several months my Ramey team and I have been working behind the scenes to help launch an innovative new of line cookware - Hestan NanoBond. One of the most exciting facets of this launch was… ## Is the year ahead a threat or an opportunity [Is the Year Ahead a Threat or an Opportunity? - Ramey Agency](https://ramey.com/is-the-year-ahead-a-threat-or-an-opportunity/): Is the Year Ahead a Threat or an Opportunity? For Marketers of High-End Brands, the Answer Is Yes Your consumer is evolving in dramatic ways, your job may be in jeopardy, and your team is cranking out irrelevant content. Nobody ever said it would be easy. As marketers of high-end… ## The myth of working vs non working dollars [The Myth of Working vs. Non-Working Dollars - Ramey Agency](https://ramey.com/the-myth-of-working-vs-non-working-dollars/): A new way of thinking for marketers of high-end brands Recently, I was asked by a client to lower the fees on a targeted digital campaign because the ratio of “working dollars” to “non-working dollars” was out of whack. The problem wasn’t that the fees were too high; rather, the… ## Stakeholders need numbers to realize the value of marketing [Stakeholders Need Numbers to Realize the Value of Marketing - Ramey Agency](https://ramey.com/stakeholders-need-numbers-to-realize-the-value-of-marketing/):   Sometimes CMOs have to help other decision-makers understand that marketing entails more than advertising—particularly in the case of high-end brands. A recent study from Notre Dame’s Mendoza College of Business, Stanford University and London Business School examined 506 CEOs of large corporations and found that 25 percent have a… ## The new world of computer generated imagery [The New World of Computer-Generated Imagery - Ramey Agency](https://ramey.com/the-new-world-of-computer-generated-imagery/): How High-End Home Brands Are Benefiting from CGI It used to be that creating fantasy kitchen photography as part of a marketing campaign for our client Viking Range required a highly complex, six-figure photo shoot, complete with skilled set designers, food stylists, and prop masters – not to mention an… ## Magic and logic are critical for high end home brand cmos [Magic and Logic are Critical for High-End Home Brand CMOs - Ramey Agency](https://ramey.com/magic-and-logic-are-critical-for-high-end-home-brand-cmos/): Finding balance between creative and analytics isn’t always easy.   “My job today looks nothing like it did just a few years ago,” said a friend who has served as CMO of a high-end home brand for the past ten or so years. He came up through the ranks as… ## The net promoter scores lovers and haters [The Net Promoter Score’s Lovers and Haters - Ramey Agency](https://ramey.com/the-net-promoter-scores-lovers-and-haters/): How high-end home brands can benefit from NPS It’s good to ask your customers for feedback, and even better if you can do it simply and quickly. That’s why the Net Promoter Score (NPS) has been a popular metric for the past 15+ years. Unlike conventional customer satisfaction surveys, NPS… ## How can high end home brands adapt to a pandemic [How can high-end home brands adapt to a pandemic? - Ramey Agency](https://ramey.com/how-can-high-end-home-brands-adapt-to-a-pandemic/): In addition to following the health and economic impacts of COVID-19, we are considering the impacts to consumer behavior, specifically in the high-end home category. While this situation is unique, we have helped our clients weather some massive economic downturns from the post-9/11 economy in 2001 to the housing bubble… ## Where affluent consumers are spending now [Where Affluent Consumers are Spending Now - Ramey Agency](https://ramey.com/where-affluent-consumers-are-spending-now/): High-end brand marketers can use data to leverage their strategies A recent report from Bain & Co’s Claudia D’Arpizio provides a great perspective on where affluent consumers are spending now - which is a great barometer not only for high-end home brands, but premium and luxury brands in general. The… ## Do the right thing [Do the right thing. Win their loyalty. - Ramey Agency](https://ramey.com/do-the-right-thing/): It’s June. Months since the global pandemic caused the U.S. economy and life as we knew it to turn upside down. What do we know? Things are changing fast as it relates to consumer sentiment, and as predicted, messaging that may have been timely and resonant in the middle of… ## Is consumer sentiment improving or not for high end home brands [Is Consumer Sentiment Improving (Or Not) For High-End Home Brands? - Ramey Agency](https://ramey.com/is-consumer-sentiment-improving-or-not-for-high-end-home-brands/): Contrasting studies can be confusing, but your job is to remain focused.   Sometimes, I am dazed and confused by the variety of reports that come over the transom. In one month, I’ve seen a consumer sentiment study that was bullish, as well as another that was bearish. These contradictions… ## Home haven affluents are spending [Home = Haven: Affluents are spending - Ramey Agency](https://ramey.com/home-haven-affluents-are-spending/): As today’s affluents are spending more time at home than ever, they’re coming to the realization – some quicker than others – that we’re in this for the long haul. Life in public spaces will likely be forever changed. And so, it seems, will life in their homes. Yes, home… ## The missing link for high end home brand social media [The Missing Link for High-End Home Brand Social Media - Ramey Agency](https://ramey.com/the-missing-link-for-high-end-home-brand-social-media/): New tool helps retailers drive sales via Instagram. Social media networks are by their very nature, well, social. They belong to people, not brands, and as hard as brands try, they will never quite “own” social media to the degree that they own other marketing channels. And that sometimes makes… ## Love at first sight with high end home brands [Love at First Sight with High-End Home Brands - Ramey Agency](https://ramey.com/love-at-first-sight-with-high-end-home-brands/):  Customers may fall in love with your brand, but only if you make a great first impression. Perhaps you’ve experienced from time to time an immediate, visceral reaction to a product you found in a store or online – so much so that you thought to yourself: “I am so… ## The elusive and mysterious ultra high net worth consumer among high end home brands [The Elusive and Mysterious Ultra High Net Worth Consumer Among High-End Home Brands - Ramey Agency](https://ramey.com/the-elusive-and-mysterious-ultra-high-net-worth-consumer-among-high-end-home-brands/): Brendan Howard / Shutterstock.com   Yes, they are different, but don’t assume that they don’t consume media like everyone else.   The high-end marketplace often thinks of Ultra High Net Worth (UHNW) consumers as exotic and mysterious creatures, like Sundarbans tigers. Granted, these consumers are rare – there are only… ## How emotions evolve in the high end home brand purchase process [How Emotions Evolve in the High-End Home Brand Purchase Process - Ramey Agency](https://ramey.com/how-emotions-evolve-in-the-high-end-home-brand-purchase-process/): Smart brands work to maximize joy post-purchase.   Your consumer has finally decided that it’s time to update the kitchen, redecorate the living room, or replace the floors downstairs.  As many marketers of high-end home brands know, the purchase cycle for an expensive home-related product could be six months to… ## For high end home brands location is everything and nothing [For High-End Home Brands, Location is Everything. And Nothing. - Ramey Agency](https://ramey.com/for-high-end-home-brands-location-is-everything-and-nothing/): It’s not important where your brand lives in the home, but rather where your brand lives in the consumer’s mind.   When selling a home, the real estate agent’s mantra is “location, location, location.”  When selling a high-end home brand, location matters too. But it’s not about what room your… ## A surprisingly effective targeting strategy for high end home brands [A Surprisingly Effective Targeting Strategy for High-End Home Brands - Ramey Agency](https://ramey.com/a-surprisingly-effective-targeting-strategy-for-high-end-home-brands/):   Tenure of affluence can be more important than net worth.   Many home brand marketers have found success targeting affluent consumers who own a second home. The reasoning is that if your brand is an expensive consumer durable with a 10-15 year lifespan, then regardless of how loyal your… ## Hit or miss evaluating advertising design for high end home brands [Hit or Miss: Evaluating Advertising Design for High-End Home Brands - Ramey Agency](https://ramey.com/hit-or-miss-evaluating-advertising-design-for-high-end-home-brands/): Design helps any brand create a world that customers aspire to live in, but managing that world takes constant vigilance and a few clear rules.   Every now and then, high-end brands go to a place where customers roll their eyes and say, “Give me a break!”  How can that… ## High end home brand media consumption a bothand proposition [High-End Home Brand Media Consumption: A “Both/And” Proposition - Ramey Agency](https://ramey.com/high-end-home-brand-media-consumption-a-bothand-proposition/): Affluent consumers enthusiastically consume traditional and digital media.   Marketers of high-end home brands had to make difficult decisions during the economic recession. When revenues fell, so did marketing budgets – and that often meant that media was dramatically cut. More than once, a CMO told me that they were… ## Hunter douglas nantucket sample book [Hunter Douglas - Nantucket Sample Book - Ramey Agency](https://ramey.com/hunter-douglas-nantucket-sample-book/): Client: Hunter Douglas Project: Nantucket Sample Book ## Convenience a new hallmark of luxury [Convenience – A New Hallmark of Luxury - Ramey Agency](https://ramey.com/convenience-a-new-hallmark-of-luxury/): This year, we have seen the impact COVID-19 has made across industries to catapult change (whether or not an organization was ready for it). In many ways this has created an immense amount of opportunity for growth – especially in the high-end home category. As my colleague Michelle Hill recently… ## Not seeing sales rise ask these questions [Getting your brand back on top. - Ramey Agency](https://ramey.com/not-seeing-sales-rise-ask-these-questions/): Once it became clear that we would be spending months at home, Affluents wasted no time investing in their spaces. Almost every affluent we’ve talked to made some significant changes to their homes – from adding on outdoor spaces and major remodels to updating paint and purchasing new furniture. And… ## Contact [Contact - Ramey Agency](https://ramey.com/contact/): ## Sitemap [Sitemap - Ramey Agency](https://ramey.com/sitemap/): ## Privacy policy [Privacy Policy - Ramey Agency](https://ramey.com/privacy-policy/): Updated as of April 10, 2023 This Privacy Policy describes how The Ramey Agency, LLC (“Ramey,” “we,” “our,” or “us”) collects, uses, and shares information about you and applies to your use of any online service location that posts a link to this Privacy Policy, including our website located at… ## Do not sell my info [Do Not Sell My Info - Ramey Agency](https://ramey.com/do-not-sell-my-info/): California residents may opt-out of the “sale” of their personal information. California law broadly defines what constitutes a “sale” – including in the definition making available a wide variety of information in exchange for “valuable consideration.” To request an opt-out, please complete this form. Requests must be made individually, and… ## Do not sell my info mda [Do Not Sell My Info - MDA - Ramey Agency](https://ramey.com/do-not-sell-my-info-mda/): California residents may opt-out of the “sale” of their personal information. California law broadly defines what constitutes a “sale” – including in the definition making available a wide variety of information in exchange for “valuable consideration.” To request an opt-out, please complete this form. Requests must be made individually, and… ## Wellness affluence and high end home brands [Wellness, Affluence and High-end Home Brands - Ramey Agency](https://ramey.com/wellness-affluence-and-high-end-home-brands/): You might ask what these three have in common. I suggest that, if you’re in the category of selling high-end home brands and you’re not at least considering how your brand connects with the wellness trend, then you better start. Wellness has been labeled the new luxury and for good… ## Services [Services - Ramey Agency](https://ramey.com/services/): We are happy to work as your full-service agency, content creator, media house, or just help you handle the task at hand. ## Taking high end brands through challenging times [Taking High-End Brands Through Challenging Times - Ramey Agency](https://ramey.com/taking-high-end-brands-through-challenging-times/): “I think we both believed that we were in a fog we couldn’t see through yet, though in a while, maybe not even a long while, we would see lights and know something.” – Richard Ford, “Great Falls.” Dear Friends, If you are like me, your inbox is full of… ## What we can learn from the brands that are doing it the best [How smart brands communicate during a crisis. - Ramey Agency](https://ramey.com/what-we-can-learn-from-the-brands-that-are-doing-it-the-best/): How to communicate with consumers in uncertain times.    Given the rapidly changing situation, knowing when and how to communicate with customers and prospects will not always be clear. That’s something we have to accept as marketers right now. Our counsel – strike a calm, authentic tone that communicates we’re… ## Careers [Careers - Ramey Agency](https://ramey.com/careers/): ## High end home brands still command the lions share of category profits [High-End Home Brands Still Command the Lion’s Share of Category Profits - Ramey Agency](https://ramey.com/high-end-home-brands-still-command-the-lions-share-of-category-profits/): Marketers who understand the 20/40/60 Rule are more likely to raise their returns.   Michael Silverstein’s seminal book, Trading Up, made a significant impact on my marketing worldview by documenting how companies create high-end brands that appeal to affluent and mass-market consumers. The book was – and remains – a… ## High end home brands gain insight in the home and at the factory [High-End Home Brands Gain Insight in the Home and at the Factory - Ramey Agency](https://ramey.com/high-end-home-brands-gain-insight-in-the-home-and-at-the-factory/): There’s much to be learned by visiting (and recreating) a consumer’s home.    Have you ever felt that you don’t have a good handle on your customer prospect, despite the fact that you have reams of data from previous focus groups and surveys?  Or that when you finally acquire some… ## News [News - Ramey Agency](https://ramey.com/news/): ## Energy [Energy - Ramey Agency](https://ramey.com/energy/): ## High end home brand productions on a low end budget [High-End Home Brand Productions on a Low-End Budget - Ramey Agency](https://ramey.com/high-end-home-brand-productions-on-a-low-end-budget/): While today’s production budgets are tighter than ever, high-end brands need to use proven strategies to project an upmarket image.   For most brands, the days of $100,000 print shoots or cost-is-no-object film productions are long gone. New media demands a constant stream of content—so even if your budgets are… ## Work [Projects Archive - Ramey Agency](https://ramey.com/work/): [The Grove Collective - Ramey Agency](https://ramey.com/work/grove-collective/): [Aspire by Hestan - Ramey Agency](https://ramey.com/work/aspire-by-hestan/): [Hestan CGI - Ramey Agency](https://ramey.com/work/hestan-culinary-cgi/): [Millsaps College MBA - Ramey Agency](https://ramey.com/work/millsaps-else-school-of-management/): [Community Health - Ramey Agency](https://ramey.com/work/community-health/): [U.S. Catfish - Refreshingly Fresh - Ramey Agency](https://ramey.com/work/us-catfish-refreshingly-fresh/): [Prana Maya - Ramey Agency](https://ramey.com/work/prana-maya/): [Friedrich - Ramey Agency](https://ramey.com/work/friedrich/): [Visit Natchez - Ramey Agency](https://ramey.com/work/visit-natchez/): [First Presbyterian Day School - Ramey Agency](https://ramey.com/work/first-presbyterian-day-school/): [Visit Starkville - Ramey Agency](https://ramey.com/work/visit-starkville/): [Molpus - Ramey Agency](https://ramey.com/work/molplus/): [Hestan Outdoor - Ramey Agency](https://ramey.com/work/hestan-outdoor/): [MDA - Ramey Agency](https://ramey.com/work/mda/): [Amerigroup MS - Ramey Agency](https://ramey.com/work/amerigroup-ms/): [Capital Hotel - Ramey Agency](https://ramey.com/work/capital-hotel/): [Cinnamon Shore - Ramey Agency](https://ramey.com/work/cinnamon-shore/): [Mendrop Engineering Resources - Ramey Agency](https://ramey.com/work/mendrop-engineering-resources/): [Two Mississippi Museums - Ramey Agency](https://ramey.com/work/two-mississippi-museums/): [Visit Mississippi - Ramey Agency](https://ramey.com/work/visit-mississippi/): [Mississippi Museum of Art - Ramey Agency](https://ramey.com/work/the-mississippi-museum-of-art/): [Dornbracht - Ramey Agency](https://ramey.com/work/dornbracht/): [Zip Water - Ramey Agency](https://ramey.com/work/zipwater/): [Thomas Keller's Insignia - Ramey Agency](https://ramey.com/work/thomas-kellers-insignia-line/): [The Catfish Institute - Ramey Agency](https://ramey.com/work/the-catfish-institute/): [MDA – Let's Break New Ground - Ramey Agency](https://ramey.com/work/mda-lets-break-new-ground/): [NCADD - Ramey Agency](https://ramey.com/work/ncadd/): [Hestan Masterbrand - Ramey Agency](https://ramey.com/work/hestan-masterbrand/): [AnolonX - Ramey Agency](https://ramey.com/work/anolonx/): [Dornbracht | AQUAHALO - Ramey Agency](https://ramey.com/work/dornbracht-aquahalo/): [sonnen - Ramey Agency](https://ramey.com/work/sonnen/): [Hunter Douglas - Ramey Agency](https://ramey.com/work/hunter-douglas/): [Hestan Culinary Affiliate Program - Ramey Agency](https://ramey.com/work/hestan-culinary-affiliate/): [Viking Range - Ramey Agency](https://ramey.com/work/viking-range/): [Hestan Titanium Tour - Ramey Agency](https://ramey.com/work/titanium-tour/): [Mississippi Business Alliance - Ramey Agency](https://ramey.com/work/msba/): [C Spire “I work for” Campaign - Ramey Agency](https://ramey.com/work/cspire-i-work-for-campaign/): [Steffes - Ramey Agency](https://ramey.com/work/steffes/): [Millsaps Else School of Management - Ramey Agency](https://ramey.com/work/millsaps-else-school-of-management-2/): ## Terms of use [Terms of Use - Ramey Agency](https://ramey.com/terms-of-use/): Updated as of May 25, 2018  This website (www.rameyagency.com) (“Site”) is provided for your personal informational, educational and entertainment use. 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- Ramey Agency](https://ramey.com/upward-home-news/what-happens-when-affluents-retire/): [8 Encouraging Trends for High-End Home Brands - Ramey Agency](https://ramey.com/upward-home-news/8-encouraging-trends-for-high-end-home-brands/): [Important Group of Consumers Returns in 24 Months - Ramey Agency](https://ramey.com/upward-home-news/important-group-of-consumers-returns-in-24-months/): [Ramey CEO finds a home - Ramey Agency](https://ramey.com/upward-home-news/ramey-ceo-finds-a-home/): [The Billionaire’s Club and High-End Home Brands - Ramey Agency](https://ramey.com/upward-home-news/the-billionaires-club-and-high-end-home-brands/): [Shocking Surprises About Affluent Consumers - Ramey Agency](https://ramey.com/upward-home-news/shocking-surprises-about-affluent-consumers/): [Seasoned vs. First-Time Buyers of High-End Home Brands - Ramey Agency](https://ramey.com/upward-home-news/seasoned-vs-first-time-buyers-of-high-end-home-brands/): [Another Smart Way to Segment Affluent Consumers - Ramey Agency](https://ramey.com/upward-home-news/another-smart-way-to-segment-affluent-consumers/): [Consumers of High-End Home Brands Do Not Behave Alike - Ramey Agency](https://ramey.com/upward-home-news/consumers-of-high-end-home-brands-do-not-behave-alike/): [Owning vs. Experiencing a High-End Home Brand - Ramey Agency](https://ramey.com/upward-home-news/owning-vs-experiencing-a-high-end-home-brand/): [Does Your High-End Home Brand Stand for Too Much? - Ramey Agency](https://ramey.com/upward-home-news/does-your-high-end-home-brand-stand-for-too-much/): [7 Digital Best Practices for High-End Home Brands - Ramey Agency](https://ramey.com/upward-home-news/7-digital-best-practices-for-high-end-home-brands/): [More Affluent Consumers Are Haggling for High-End Home Brands - Ramey Agency](https://ramey.com/upward-home-news/more-affluent-consumers-are-haggling-for-high-end-home-brands/): [Prospecting for New Investment and Wealth Management Clients - Ramey Agency](https://ramey.com/upward-home-news/prospecting-for-new-investment-and-wealth-management-clients/): [A High-End Brand Strategy is Not a Marketing Gimmick. It’s a Profit-Driver. - Ramey Agency](https://ramey.com/upward-home-news/a-high-end-brand-strategy-is-not-a-marketing-gimmick-its-a-profit-driver/): ## Authors [Vallie Gobbel - Ramey Agency](https://ramey.com/authors/vallie-gobbel/): [Tony Lawton - Ramey Agency](https://ramey.com/authors/tony-lawton/): [Erick Evans - Ramey Agency](https://ramey.com/authors/erick-evans/): [Chris Ray - Ramey Agency](https://ramey.com/authors/chris-ray/): [Alex Diethelm - Ramey Agency](https://ramey.com/authors/alex-diethelm/): [Josh Schooler - Ramey Agency](https://ramey.com/authors/josh-schooler/): [Caitlin Vance - Ramey Agency](https://ramey.com/authors/caitlin-vance/): [Eddie Woods - Ramey Agency](https://ramey.com/authors/eddie-woods/): [Abby Killorin - Ramey Agency](https://ramey.com/authors/abby-killorin/): [Nicole Stowe - Ramey Agency](https://ramey.com/authors/nicole-stowe/): [Wes Williams - Ramey Agency](https://ramey.com/authors/wes-williams/): [Anne-Lauren Fratesi - Ramey Agency](https://ramey.com/authors/anne-lauren-fratesi/): [Ellen Carr - Ramey Agency](https://ramey.com/authors/ellen-carr/): [Michelle Hill - Ramey Agency](https://ramey.com/authors/michelle-hill/): ## Category [B2B Archives - Ramey Agency](https://ramey.com/category/b2b/): [Agency Life Archives - Ramey Agency](https://ramey.com/category/agency-life/): [Community Archives - Ramey Agency](https://ramey.com/category/community/): [Cookware Archives - Ramey Agency](https://ramey.com/category/cookware/): [Corporate Archives - Ramey Agency](https://ramey.com/category/corporate/): [Energy Archives - Ramey Agency](https://ramey.com/category/energy/): [Education Archives - Ramey Agency](https://ramey.com/category/education/): [Economic Development Archives - Ramey Agency](https://ramey.com/category/economic-development/): [Upward Home Archives - Ramey Agency](https://ramey.com/category/upward-home/): [High-End Home Archives - Ramey Agency](https://ramey.com/category/high-end-home/): [Home & Culinary Archives - Ramey Agency](https://ramey.com/category/home-and-culinary/): [Hospitality Archives - Ramey Agency](https://ramey.com/category/hospitality/): [Insights Archives - Ramey Agency](https://ramey.com/category/insights/): [Industry Trends Archives - Ramey Agency](https://ramey.com/category/industry-trends/): [Tourism Archives - Ramey Agency](https://ramey.com/category/tourism/): [Technology Archives - Ramey Agency](https://ramey.com/category/technology/): [Utility Archives - Ramey Agency](https://ramey.com/category/utility/): [Uncategorized Archives - Ramey Agency](https://ramey.com/category/uncategorized/): ## Tag [High-End Home Archives - Ramey Agency](https://ramey.com/tag/high-end-home/): [Education Archives - Ramey Agency](https://ramey.com/tag/education/): [Technology Archives - Ramey Agency](https://ramey.com/tag/technology/): [Energy & Utility Archives - Ramey Agency](https://ramey.com/tag/energy-utility/): [20/40/60 Rule Archives - Ramey Agency](https://ramey.com/tag/204060-rule/): [2013 Ipsos Affluent Survey USA Archives - Ramey Agency](https://ramey.com/tag/2013-ipsos-affluent-survey-usa/): [Acquity Archives - Ramey Agency](https://ramey.com/tag/acquity/): [advertising Archives - Ramey Agency](https://ramey.com/tag/advertising-2/): [advertising design Archives - Ramey Agency](https://ramey.com/tag/advertising-design/): [Advertising Research Foundation Archives - Ramey Agency](https://ramey.com/tag/advertising-research-foundation/): [Affinnova Archives - Ramey Agency](https://ramey.com/tag/affinnova/): [Bakken shale region Archives - Ramey Agency](https://ramey.com/tag/bakken-shale-region/): [affluent Archives - Ramey Agency](https://ramey.com/tag/affluent/): [best practices Archives - Ramey Agency](https://ramey.com/tag/best-practices/): [Bill Gates Archives - Ramey Agency](https://ramey.com/tag/bill-gates/): [affluent consumer Archives - Ramey Agency](https://ramey.com/tag/affluent-consumer/): [affluent consumer Archives - Ramey Agency](https://ramey.com/tag/affluent-consumer-2/): [Blink Archives - Ramey Agency](https://ramey.com/tag/blink/): [brand strategy Archives - Ramey Agency](https://ramey.com/tag/brand-strategy-2/): [American Express Luxury Summit Archives - Ramey Agency](https://ramey.com/tag/american-express-luxury-summit/): [affluents Archives - Ramey Agency](https://ramey.com/tag/affluents/): [affluent millennials Archives - Ramey Agency](https://ramey.com/tag/affluent-millennials/): [affluent consumers Archives - Ramey Agency](https://ramey.com/tag/affluent-consumers/): [Age Wave Archives - Ramey Agency](https://ramey.com/tag/age-wave/): [Bain Archives - Ramey Agency](https://ramey.com/tag/bain/): [Blair Enns Archives - Ramey Agency](https://ramey.com/tag/blair-enns/): [blog Archives - Ramey Agency](https://ramey.com/tag/blog/): [Boston Consulting Group Archives - Ramey Agency](https://ramey.com/tag/boston-consulting-group/): [brands Archives - Ramey Agency](https://ramey.com/tag/brands/): [branding Archives - Ramey Agency](https://ramey.com/tag/branding/): [Chris Ray Archives - Ramey Agency](https://ramey.com/tag/chris-ray/): [Calistoga Ranch Archives - Ramey Agency](https://ramey.com/tag/calistoga-ranch/): [C3 Designs Archives - Ramey Agency](https://ramey.com/tag/c3-designs/): [Carl Jung Archives - Ramey Agency](https://ramey.com/tag/carl-jung/): [Celia Lehrman Archives - Ramey Agency](https://ramey.com/tag/celia-lehrman/): [CGI Archives - Ramey Agency](https://ramey.com/tag/cgi/): [Chief Marketing Officer Archives - Ramey Agency](https://ramey.com/tag/chief-marketing-officer/): [Claudia d'Arpizio Archives - Ramey Agency](https://ramey.com/tag/claudia-darpizio/): [ClimateMaster Archives - Ramey Agency](https://ramey.com/tag/climatemaster/): [ClickFox Archives - Ramey Agency](https://ramey.com/tag/clickfox/): [CNBC Archives - Ramey Agency](https://ramey.com/tag/cnbc/): [CMO Archives - Ramey Agency](https://ramey.com/tag/cmo/): [Considered Consumer Archives - Ramey Agency](https://ramey.com/tag/considered-consumer/): [consumer experience Archives - Ramey Agency](https://ramey.com/tag/consumer-experience/): [consumer behavior Archives - Ramey Agency](https://ramey.com/tag/consumer-behavior-2/): [Consumer Electronics Archives - Ramey Agency](https://ramey.com/tag/consumer-electronics/): [digital Archives - Ramey Agency](https://ramey.com/tag/digital/): [Consumer Reports Archives - Ramey Agency](https://ramey.com/tag/consumer-reports/): [consumer trends Archives - Ramey Agency](https://ramey.com/tag/consumer-trends/): [consumer's home Archives - Ramey Agency](https://ramey.com/tag/consumers-home/): [consumers Archives - Ramey Agency](https://ramey.com/tag/consumers/): [customer experience Archives - Ramey Agency](https://ramey.com/tag/customer-experience/): [customer relationships Archives - Ramey Agency](https://ramey.com/tag/customer-relationships/): [David Rockwell Archives - Ramey Agency](https://ramey.com/tag/david-rockwell/): [factory Archives - Ramey Agency](https://ramey.com/tag/factory/): [Digital IQ Archives - Ramey Agency](https://ramey.com/tag/digital-iq/): [customer service Archives - Ramey Agency](https://ramey.com/tag/customer-service-2/): [digital media Archives - Ramey Agency](https://ramey.com/tag/digital-media/): [digital trends Archives - Ramey Agency](https://ramey.com/tag/digital-trends/): [Five9 Archives - 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Ramey Agency](https://ramey.com/tag/high-end-consumers/): [high-end goods Archives - Ramey Agency](https://ramey.com/tag/high-end-goods/): [high-end brands Archives - Ramey Agency](https://ramey.com/tag/high-end-brands/): [HNW Archives - Ramey Agency](https://ramey.com/tag/hnw/): [high-end home goods Archives - Ramey Agency](https://ramey.com/tag/high-end-home-goods/): [home furnishings Archives - Ramey Agency](https://ramey.com/tag/home-furnishings/): [high-end home brands Archives - Ramey Agency](https://ramey.com/tag/high-end-home-brands/): [Home Insight Archives - Ramey Agency](https://ramey.com/tag/home-insight/): [human emotions Archives - Ramey Agency](https://ramey.com/tag/human-emotions/): [humor Archives - Ramey Agency](https://ramey.com/tag/humor/): [Leadership in Energy and Environmental Design Archives - Ramey Agency](https://ramey.com/tag/leadership-in-energy-and-environmental-design/): [Internet of Things Archives - Ramey Agency](https://ramey.com/tag/internet-of-things/): [IoT Archives - Ramey Agency](https://ramey.com/tag/iot/): [Ipsos Archives - Ramey Agency](https://ramey.com/tag/ipsos/): [Ispos Affluencers Archives - Ramey Agency](https://ramey.com/tag/ispos-affluencers/): [Ipsos Menhelsohn Archives - Ramey Agency](https://ramey.com/tag/ipsos-menhelsohn/): [Kimberly-Clark Archives - Ramey Agency](https://ramey.com/tag/kimberly-clark/): [Luxury Marketing Archives - Ramey Agency](https://ramey.com/tag/luxury-marketing/): [Jim Taylor Archives - Ramey Agency](https://ramey.com/tag/jim-taylor/): [Krystina Gustafson Archives - Ramey Agency](https://ramey.com/tag/krystina-gustafson/): [Media Mix Archives - Ramey Agency](https://ramey.com/tag/media-mix/): [LEED-certified homes Archives - Ramey Agency](https://ramey.com/tag/leed-certified-homes/): [luxury Consumers Archives - Ramey Agency](https://ramey.com/tag/luxury-consumers/): [Los Angeles Archives - Ramey Agency](https://ramey.com/tag/los-angeles/): [luxury Archives - Ramey Agency](https://ramey.com/tag/luxury/): [millionaires Archives - Ramey Agency](https://ramey.com/tag/millionaires/): [Luxury Daily Archives - Ramey Agency](https://ramey.com/tag/luxury-daily/): [Malcolm Gladwell Archives - Ramey Agency](https://ramey.com/tag/malcolm-gladwell/): [marketers Archives - Ramey Agency](https://ramey.com/tag/marketers/): [marketing Archives - Ramey Agency](https://ramey.com/tag/marketing-2/): [marketing strategy Archives - Ramey Agency](https://ramey.com/tag/marketing-strategy/): [Mendelsohn Affluent Survey Archives - Ramey Agency](https://ramey.com/tag/mendelsohn-affluent-survey/): [Millennial Archives - Ramey Agency](https://ramey.com/tag/millennial/): [North Dakota Archives - Ramey Agency](https://ramey.com/tag/north-dakota/): [Merrill Lynch Archives - Ramey Agency](https://ramey.com/tag/merrill-lynch/): [Michael Silverstein Archives - Ramey Agency](https://ramey.com/tag/michael-silverstein/): [photography Archives - Ramey Agency](https://ramey.com/tag/photography/): [Mobile Marketing Archives - Ramey Agency](https://ramey.com/tag/mobile-marketing/): [National Association of Realtors Archives - Ramey Agency](https://ramey.com/tag/national-association-of-realtors/): [modular high end home Archives - Ramey Agency](https://ramey.com/tag/modular-high-end-home/): [Napa Valley Archives - Ramey Agency](https://ramey.com/tag/napa-valley/): [Neilsen Archives - Ramey Agency](https://ramey.com/tag/neilsen/): [Pam Danziger Archives - Ramey Agency](https://ramey.com/tag/pam-danziger/): [Peter Drucker Archives - Ramey Agency](https://ramey.com/tag/peter-drucker/): [perfect for entertaining Archives - Ramey Agency](https://ramey.com/tag/perfect-for-entertaining/): [Pew Research Center Archives - Ramey Agency](https://ramey.com/tag/pew-research-center/): [Quantcast Archives - Ramey Agency](https://ramey.com/tag/quantcast/): [Plutchik’s Wheel Archives - Ramey Agency](https://ramey.com/tag/plutchiks-wheel/): [Pinwheel Archives - Ramey Agency](https://ramey.com/tag/pinwheel/): [premium brands Archives - Ramey Agency](https://ramey.com/tag/premium-brands/): [print shoots Archives - Ramey Agency](https://ramey.com/tag/print-shoots/): [premium goods market Archives - Ramey Agency](https://ramey.com/tag/premium-goods-market/): [production budgets Archives - Ramey Agency](https://ramey.com/tag/production-budgets/): [products Archives - Ramey Agency](https://ramey.com/tag/products/): [psychologist Archives - Ramey Agency](https://ramey.com/tag/psychologist/): [sales Archives - Ramey Agency](https://ramey.com/tag/sales-2/): [real estate Archives - Ramey Agency](https://ramey.com/tag/real-estate/): [small screens Archives - Ramey Agency](https://ramey.com/tag/small-screens/): [recession Archives - Ramey Agency](https://ramey.com/tag/recession/): [recovery Archives - Ramey Agency](https://ramey.com/tag/recovery/): [Rob Frank Archives - Ramey Agency](https://ramey.com/tag/rob-frank/): [Richistan Archives - Ramey Agency](https://ramey.com/tag/richistan/): [sales trends Archives - Ramey Agency](https://ramey.com/tag/sales-trends/): [Scorpio Partnership Archives - Ramey Agency](https://ramey.com/tag/scorpio-partnership/): [smart-home devices Archives - Ramey Agency](https://ramey.com/tag/smart-home-devices/): [smart home Archives - Ramey Agency](https://ramey.com/tag/smart-home/): [social media Archives - Ramey Agency](https://ramey.com/tag/social-media-2/): [Spencer Stuart study Archives - Ramey Agency](https://ramey.com/tag/spencer-stuart-study/): [strategy Archives - Ramey Agency](https://ramey.com/tag/strategy/): [sustainability Archives - Ramey Agency](https://ramey.com/tag/sustainability/): [survey Archives - Ramey Agency](https://ramey.com/tag/survey/): [tenure of affluence Archives - Ramey Agency](https://ramey.com/tag/tenure-of-affluence/): [The Digital Consumer Archives - Ramey Agency](https://ramey.com/tag/the-digital-consumer/): [Tony Palmer Archives - Ramey Agency](https://ramey.com/tag/tony-palmer/): [Trade Up Archives - Ramey Agency](https://ramey.com/tag/trade-up/): [Wall Street Journal Archives - Ramey Agency](https://ramey.com/tag/wall-street-journal/): [trends Archives - Ramey Agency](https://ramey.com/tag/trends-2/): [traditional media Archives - Ramey Agency](https://ramey.com/tag/traditional-media/): [UHNW Archives - Ramey Agency](https://ramey.com/tag/uhnw/): [UK property development Archives - Ramey Agency](https://ramey.com/tag/uk-property-development/): [Unity Marketing Archives - Ramey Agency](https://ramey.com/tag/unity-marketing/): [Upward Home Archives - Ramey Agency](https://ramey.com/tag/upward-home/): [Vera Gibbons Archives - Ramey Agency](https://ramey.com/tag/vera-gibbons/): [viking Archives - Ramey Agency](https://ramey.com/tag/viking/): [Viking Range Archives - Ramey Agency](https://ramey.com/tag/viking-range/): [Wealth-X Archives - Ramey Agency](https://ramey.com/tag/wealth-x/): [Millsaps Archives - Ramey Agency](https://ramey.com/tag/millsaps/): [Digital Campaign Archives - Ramey Agency](https://ramey.com/tag/digital-campaign/): ## Author [cray, Author at Ramey Agency](https://ramey.com/author/cray/): [mhill, Author at Ramey Agency](https://ramey.com/author/mhill/):