Over 80 million strong and representing 24% of U.S. population, the millennial generation is now the largest living age cohort. While the media has painted millennials as a homogeneous group of aimless hipsters in their 20s, most are now over the age of 30 and married, with many owning homes and having children. Effective marketers, particularly those in the upscale home products category, are smart to look past outdated stereotypes of millennials to make their brands relevant for the future.