Overview
Camgian Microsystems developed a breakthrough Internet of Things platform, combining edge computing, multi-sensor software and cloud control to deliver real-time, actionable analytics for retailers, farmers, engineers and shipping companies.
Insight
The growth of the Internet of Things created a tidal wave of data. But there was no scalable solution to make logistical sense of all this information. Camgian’s new product was a game-changer, but the outdated competition could also outspend them exponentially. We had to reach key decision-makers and convince them that the safest choice was the radically different choice.
Approach
Ramey developed a completely new brand to embody and differentiate this breakthrough product—beginning with the name: Egburt.
