If an ad is created and no one is around to see it, does it still exist? To Swayze Pentecost, the answer to this conundrum is simple: no. And that’s why she’s our digital strategist. Swayze has been an integral part of #TeamRamey since January of 2015, showing her strength as a strategic thinker early […]
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C Spire Tech MVMT – Going grassroots for high-tech.
Creating a better future for Mississippi is a vital part of C Spire’s mission. Since 2015, they have advocated for computer science in Mississippi’s schools to help prepare students for the jobs of the future. C Spire has invested countless volunteer hours and over $3 million into the education of Mississippi’s youth to promote the growth […]
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Stakeholders Need Numbers to Realize the Value of Marketing
Sometimes CMOs have to help other decision-makers understand that marketing entails more than advertising—particularly in the case of high-end brands. A recent study from Notre Dame’s Mendoza College of Business, Stanford University and London Business School examined 506 CEOs of large corporations and found that 25 percent have a marketing background. In this sizable […]
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Meet Caroline Downer!
The newest member of #TeamRamey hails from Lake Charles, Louisiana, and will be working in our New Orleans office (following safety protocol, of course). She’ll take on the role of Senior Account Executive. Beginning her Ramey career during a pandemic may not be ideal, but, as Caroline says, “it’s just part of the new normal.” Caroline […]
Getting your brand back on top.
Once it became clear that we would be spending months at home, Affluents wasted no time investing in their spaces. Almost every affluent we’ve talked to made some significant changes to their homes – from adding on outdoor spaces and major remodels to updating paint and purchasing new furniture. And data shows that they were […]
Convenience – A New Hallmark of Luxury
This year, we have seen the impact COVID-19 has made across industries to catapult change (whether or not an organization was ready for it). In many ways this has created an immense amount of opportunity for growth – especially in the high-end home category. As my colleague Michelle Hill recently shared, affluent consumers wasted no […]
10,000 Hours with D’Artagnan Winford
When D’Artagnan began working at Ramey, we expected big things from him thanks to his impressive background as a designer. Little did we know we’d soon have an internationally-recognized portrait photographer on the team. D’Artagnan was recently featured on The Portrait System Podcast, which features artists from around the world to discuss their work and […]
Trust the client’s compass.
Building brands means building relationships – beginning with the client and agency. If you don’t trust each other, you’re going to have a very tough time convincing a consumer to believe whatever you wind up putting out there. It takes honest back and forth to find your way to the heart of the matter. […]
Inspire More: Sabrina Howard
Sabrina Howard is a Jackson-based visual artist and designer. Her multimedia (and multi-canvas) approach brings a boundless vitality to her painting. Stepping into her downtown loft, I was immediately captivated by the pieces adorning her walls, easels and floors. Art literally spills out of Sabrina. Nothing is cast aside. It all becomes part of the […]
Lindsey Gonzales joins Team Ramey!
Another day, another fresh face at Ramey. Say hello to Lindsey Gonzales, Sr. Media Planner/Buyer. Lindsey will join our New Orleans office, bringing with her eight years of media planning experience. She’s worked with such clients as Visit Baton Rouge, Burger King, JD Bank, Raising Cane’s and many more. Before joining the professional ranks, Lindsey […]