Ramey, an independent, full-service advertising agency, is thrilled to announce that we’re hiring a Program Director to lead our new project management department! This is an incredible opportunity for an experienced candidate with 10+ years of agency project management experience. The Program Director will play a crucial role in providing senior-level guidance during program/campaign scoping, […]
Ramey Business Continuity Plan Activated Marketing agency providing full range of services on an ongoing basis The Ramey Agency, a marketing communications firm with offices in Jackson, Miss., and New Orleans, La., has implemented its Business Continuity Plan in order to maintain readiness and provide ongoing services to clients during the course of the COVID-19 […]
Overpower ad blockers with increased relevance and strong digital partnerships. A recent eMarketer article pointed out that in 2016, digital media spending topped $72 billion, eclipsing TV spending of $71.29 billion. We all are very aware of the negative effect that DVRs have had on the TV advertising industry. However, you might be surprised to […]
Read More… from Reinforce Your Digital Reach in the Era of Ad Blocking
Earlier this year, Ramey employees were challenged to submit big, bold ideas for consideration for the new Reach Higher grant program. By submitting “bucket list” goals we had always been hesitant to act upon, we’d be pushed out of comfort zones to “Reach Higher” than we ever thought possible. At the annual Ramey crawfish boil […]
Most would agree that the past couple of years have been very unusual in the business world. Conflict and uncertain times have a way of making you question a lot of things that – only a short time before – felt certain and safe. Recently, I’ve been reflecting on a trait that can take a […]
Read More… from Lessons Learned from a Corner Office: 6 Steps to Becoming a Better Leader
Smaller data. Bigger connections. One-to-One marketing begins with big data, but then we dig deeper to discover the small data. These distinct customer insights help us build more meaningful brand relationships—and drive bigger results. For our clients, Ramey pulls individual insights out of the big data and applies them across a spectrum of communications and […]
Read More… from One-to-One Marketing: The Power of Small Data
Eddie’s phone interface is a checkerboard of apps, and he probably downloaded the latest social media app about 15 minutes before your 16-year-old did. For example, Snapchat is one of his favorite ways to communicate with his college-aged son. He also told us about his latest find for foodies: The Infatuation, a restaurant lover app […]
Read More… from The Whiz Behind One-to-One: An Interview with Eddie Woods
Success depends on the ability to get people to support your organization. That is true for all of us—manufacturers, service providers, retailers, non-profits, and government agencies. We depend on people who will buy our products, who will come to work with us as employees, who will purchase our stock as investors, and who will speak […]
How does a brand build trust in an online world polluted with misinformation and constant noise? How can advertisers get attention with positive messages that build long-term relationships and lasting brand value? My recent experience at SXSW gave me lots of opportunities to hear how brands are remaining authentic and true in a social media […]
Read More… from Social Media Marketing Insights from SXSW 2019
Ramey would like to thank all of the students that joined us for our 2019 Open House! The day-long experience, consisting of an agency tour and conversations with Ramey thought leaders across departments, could not have been a success without the focus and input of our student guests. We are excited to have hosted so […]
