Many hours have been spent debating which form of advertising has more value. But research shows that everyone is right – your brand needs both for a balanced path to purchase. Marketing teams are all too familiar with the budget wars between promotional advertising and brand advertising. And, more commonly, between the teams that […]
Teen pregnancy has become a social and economic crisis, and the greatest obstacle to Mississippi’s future economic growth. In fact, the state’s teen birth rate is nearly double the national average (55 of every 1,000 teens). Moreover, since abstinence is the only form of sex education taught in more than half of Mississippi’s schools, the […]
With public school funding shrinking nationwide, school boards have been cutting “non-essential” classes to make ends meet. Often, the first to go has been physical education. The result: Our kids continue to battle obesity and diabetes, while discipline problems in the classroom remain a major hurdle to learning. In Mississippi, those problems are magnified by […]
Teens are a tricky target audience for marketers. But they shouldn’t be. The reason teens are such a difficult audience to reach is that we assume they are drastically different from other consumers today – when they’re really not. In fact, the most striking characteristic of today’s teens is how similar they are to the […]
Planning a good idea may sound counterintuitive, but it is vital for a successful marketing plan in the digital world. Take these steps to ensure your content creation is as effective as it is brilliant. Content creation is where it all begins – it’s the place of origin for good social media engagement, click-throughs, […]
Most would agree that the past couple of years have been very unusual in the business world. Conflict and uncertain times have a way of making you question a lot of things that – only a short time before – felt certain and safe. Recently, I’ve been reflecting on a trait that can take a […]
Read More… from Lessons Learned from a Corner Office: 6 Steps to Becoming a Better Leader
Today’s customer demands consistently great service. Industries like retail and hospitality have come to understand the importance of well-trained, inspired employees who know what it means to be an extension of the brand they represent. However, many organizations that don’t fall into the traditional customer service industry forget about one of their most powerful branding […]
Read More… from Everyone is in the Customer Service Industry
Success depends on the ability to get people to support your organization. That is true for all of us—manufacturers, service providers, retailers, non-profits, and government agencies. We depend on people who will buy our products, who will come to work with us as employees, who will purchase our stock as investors, and who will speak […]
After bingeing on NBC’s fall show, The Blacklist, it occurred to me there are very real similarities between the way marketers and criminal detectives work. The show’s heroine, Liz Keen (who, btw, is most likely the secret daughter of James Spader’s character Red Reddington), responsibility as an FBI profiler is to create a criminal’s backstory […]
Read More… from Marketer As Detective: Learning How To Profile Your Target
IN BRIEF: When two national icons, such as Archie and Eli Manning, represent the same bank, it’s essential to use both in the unique ways that match brand attributes with who they really are. Here, Archie is allowed to be the respected “Elder Statesman” that so many now see him as in real life. In […]
Read More… from Spokesman as Statesman: Archie Manning for BankPlus
