Recently, we worked with a national packaged goods company who was expanding their product line with disappointing results. The product had tested great, but real world consumers weren’t buying. The assignment: analyze to see if they were reaching enough of the right customers with their mass marketing. We began with relatively little consumer information except […]
Predictive Analytics are among the most powerful tools a company has for transforming data into profitable action. We have access to data from over 100 different sources resulting in thousands of data points on every single customer, including purchasing history, browsing behaviors, hobbies, cultural interests, political viewpoints, favorite brands, leisure activities, travel, hobbies and much […]
One-to-One Performance Marketing uses new technologies to transform traditional marketing and advertising into a precision communications tool. Unlike traditional mass marketing, today we can micro-target consumers with relevant, personalized messages. The result: your marketing dollars are spent far more effectively with an ROI that is clear, transparent and provable within days or weeks. One-to-One Performance […]
Love it or hate it, you can’t deny it. Drones of kids (and adults) walking like zombies, glued to their phones, all in search of one thing – Pokémon. Since its release, Pokémon Go has surpassed Twitter in the amount of mobile users, while setting a new Apple record with the most app […]
Today, The Ramey Agency was named one of the 50 Best Places to Work in Advertising & Media by Advertising Age. Companies were selected based on criteria such as hiring practices, benefits packages, salaries, office perks, workplace environment and design. Currently, there are around 13,000 agencies in the United States. Ad Age received hundreds of […]
This week Skift Travel IQ, a global travel and tourism online resource, featured our Client Visit Mississippi in its “Best Travel Ads This Week.” Check out the full article here! Ramey assisted Visit Mississippi in creating this new brand video to articulate the unique experiences only found in Mississippi. […]
By taking this account from Young & Rubicam in New York, Ramey demonstrates that a small market agency can compete with anyone. Reuters recently covered the announcement of the partnership. […]
We spoke to Ramey CEO Chris Ray recently about Upward Home, the online resource blog for marketers of high-end and high-performance brands. Ramey: You are the Founding Editor of UpwardHome.com – which you’ve said is an online resource for CEOs and CMOs of high-end home brands. Tell us how this concept evolved and how it’s […]
IN BRIEF: Since January, the Move to Learn campaign has been gaining major momentum across Mississippi – and the country. Move to Learn, a Ramey project supported by The Bower Foundation and the Mississippi Department of Education Office of Healthy Schools, works to provide free online resources to teachers to help them get their students […]
IN BRIEF: AAF Jackson held their annual ADDY awards ceremony February 9. We’re pleased to report that work for several Ramey clients earned accolades: BankPlus, Mississippi Development Authority, The Women’s Fund, Mississippi Children’s Home Services and Viking Range. In particular, the Eli Manning TV campaign for BankPlus earned two gold awards and the Best of […]
