The World Has Gone Mobile. Is your bank there?

The World Has Gone Mobile. Is your bank there?

Are you showing enough love to your (mobile) customers? Do you know where your customers are? According to Pew Research, they are on their smart phones and tablets. And those “smart connected devices” continue to replace desktops and laptops:  worldwide PC shipments in 2013 were down 10 percent from 2012. Smart phones are only becoming […]

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Sharing the Spotlight: What Do Celebrity Endorsements Bring to a Brand?

Sharing the Spotlight: What do celebrity endorsements bring to a brand?

Ramey client BankPlus partnered with Archie and Eli Manning for its Mississippi-based marketing efforts. We Americans love our celebrities – entertainment, sports, business – whatever their field of fame, we love to watch and connect with high-profile personalities.  Which makes it easy to see why companies love turning to celebrity partners to secure recognition, credibility […]

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Shouting into the Wind: Talk to your customer. Not the crowd.

Shouting into the Wind: Talk to your customer. Not the crowd.

If you’re in an industry – such as the financial services industry – that offers countless products and services to the broadest imaginable group of consumers, it’s easy to want to be the go-to source for all things to all people. With all that opportunity for sales out there, it’s not so easy to intentionally […]

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Strengthen your message. Boil down your brand.

Strengthen your message. Boil down your brand.

How a Cohesive Brand Brought Together an Organization Deep and Wide Looking back at a project whose lessons are still relevant today Financial service companies are by their very nature complex. Even a small community bank that built a business over many years on bread-and-butter consumer deposits may today offer private banking, commercial lending, and […]

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Three of a Kind: Millennials, Snapchat and You

Three of a Kind: Millennials, Snapchat and You

Utilizing Snapchat just might be the catalyst your brand needs. New tools, different types of media and technological advancements keep the marketing and advertising world on its toes; but if you’re only trying to keep up, then you are already behind. Snapchat is a photo and video-messaging app that allows users to send content that […]

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