IN BRIEF: When two national icons, such as Archie and Eli Manning, represent the same bank, it’s essential to use both in the unique ways that match brand attributes with who they really are. Here, Archie is allowed to be the respected “Elder Statesman” that so many now see him as in real life. In […]
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There is a frequently quoted, perhaps even mythical, exchange between American authors F. Scott Fitzgerald and Ernest Hemingway, observing the lives of America’s richest residents during the raging and roaring 1920s. Fitzgerald, a famous observer of the wealthy set, wrote in a short story that “the rich are very different from you and me.” Hemingway, […]
While a recent study out of Stanford University has suggested that human beings are losing their intellectual edge, televisions only continue to get smarter – offering more features and improving content delivery for consumers. Today’s advances run the gamut of a media experience with everything from voice control to no-limit recording. Needless to say, competition […]
You may have read this story in The Wall Street Journal recently or seen some of the other media coverage about Lululemon. They reported that Lululemon Athletica was forced to pull one of its signature products, black yoga pants, from shelves to address a fabric quality issue. In yoga classes everywhere, loyal customers found themselves […]
Read More… from See-Through Pants? What Can Happen When Brands Grow Too Fast.
“Social media spending as a percentage of marketing budgets will more than double over the next five years.” – Fast Company IN BRIEF According to a Duke University survey of U.S. Chief Marketing Officers (CMOs), social media spending as a percentage of marketing budgets will more than double over the next five years. It indicates […]
How are you using measurement to track progress towards your organization’s goals? Recently, Bill Gates published an article in The Wall Street Journal in which he discussed some of the global challenges that his foundation is tackling. While the initiatives he describes are far-reaching and complex, the Gates Foundation uses a deceptively simple process for […]
“I hate Facebook.” I hear this phrase quite regularly – as both an early adopter and as a social media manager. Sure, we all have trivial reasons for loathing the social media giant, but I wanted to explore further – through knowledge, research and Facebook peers – what the root cause of the disdain could […]
Read More… from An Exploratory (And Validation) in Facebook Annoyance
“Mobile’s not a nice-to-have anymore. The year of mobile might be hard to pinpoint, but there’s little doubt we’re entering a post-desktop era of ubiquitous computing and media consumption.” IN BRIEF: Americans live on their phones. This saying could not be any closer to the truth, it turns out 75% of us even bring our […]
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The year was 1994, the advertiser was AT&T, and the audience were viewers of HotWired.com. It was the first-ever online banner ad and, while the number of viewers was tiny by today’s standards, the click-thru rate was an impressive 44%. The small, static online world of 1994 has since been transformed into today’s rich, interactive […]
It’s no secret that women tend to focus on flaws. Most of us have grown up comparing ourselves to perfect models with perfectly shaped legs, glossy hair and white Chiclet teeth. If you’re online and you’re a woman, by now you’ve probably seen Dove’s recent viral campaign using a forensic artist to portray how women […]
Read More… from What Women Want: The Changing World of Marketing to Women
