Most would agree that the past couple of years have been very unusual in the business world. Conflict and uncertain times have a way of making you question a lot of things that – only a short time before – felt certain and safe. Recently, I’ve been reflecting on a trait that can take a […]
Read More… from Lessons Learned from a Corner Office: 6 Steps to Becoming a Better Leader
Eddie’s phone interface is a checkerboard of apps, and he probably downloaded the latest social media app about 15 minutes before your 16-year-old did. For example, Snapchat is one of his favorite ways to communicate with his college-aged son. He also told us about his latest find for foodies: The Infatuation, a restaurant lover app […]
Read More… from The Whiz Behind One-to-One: An Interview with Eddie Woods
Today’s customer demands consistently great service. Industries like retail and hospitality have come to understand the importance of well-trained, inspired employees who know what it means to be an extension of the brand they represent. However, many organizations that don’t fall into the traditional customer service industry forget about one of their most powerful branding […]
Read More… from Everyone is in the Customer Service Industry
Success depends on the ability to get people to support your organization. That is true for all of us—manufacturers, service providers, retailers, non-profits, and government agencies. We depend on people who will buy our products, who will come to work with us as employees, who will purchase our stock as investors, and who will speak […]
When I landed a job as a copywriter, I thought it was my ticket out of college. Nearly 25 years later, I’ve realized that marketing actually means a career in continuing education. From my hazing by a 32-page certified retirement community brochure to bending my brain with VR technology, every project has been a learning […]
Once it became clear that we would be spending months at home, Affluents wasted no time investing in their spaces. Almost every affluent we’ve talked to made some significant changes to their homes – from adding on outdoor spaces and major remodels to updating paint and purchasing new furniture. And data shows that they were […]
One silver lining of this disruptive pandemic is that we’ve been forced to try new things with our team that we may not otherwise have been brave enough to try. I want to say upfront that we by no means have it all figured out. We’ve made mistakes. We’ve been clumsy at times. And there […]
Read More… from What the Pandemic has Taught Me about People
You’ve likely seen the recent studies proclaiming that over 40% of employees are considering leaving their current company. It’s the kind of thing that keeps leaders up at night. Pair that with changing employee expectations and an increasingly competitive labor market, and it can become overwhelming. It’s not all about salaries and benefits. So take […]
In Q4 of 2012, advertisers spent a record $10.3 billion on digital advertising, an impressive 15% increase over the same period in 2011. While the idea that online and mobile advertising revenues are growing is hardly news, the rate of growth is pretty impressive. The IAB (Interactive Advertising Bureau) recently released its updated Interactive Advertising […]
Read More… from Digital vs. TV: Battleground? Or Bigger Playground?
People are often fascinated when we tell them that Ramey is a brand strategy and marketing communications firm built exclusively for high-end brands and high-performance organizations. They understand quickly what we mean by “high-end,” especially if they’ve seen the work we’ve done for such world-class brands as Viking Range or Blackberry Farm. Over the years, […]
Read More… from Going Up? 4 Habits of High-Performance Organizations
