Digital Marketing: Beware the Bot

Digital advertising continues its steep growth curve with no end in sight. The rate of year-over-year revenue growth for 2015 was 20% — faster than 2014 or 2013. That pushed ad revenues in the U.S. alone to a record-breaking $59.6 billion. With this kind of money at stake, it’s no wonder the industry finds itself […]

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Boost Your App, Boost Your Brand

Mobile Apps have become an integral part of millions of people’s daily routine. Apps allow businesses to maintain direct contact with current and prospective customers from nearly anywhere at anytime, which is why most are now including mobile apps as part of their brand strategy. According to comScore’s The 2016 U.S. Mobile App Report, people […]

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Launching Your Brand Upmarket

A picture is worth 1,000 words. But credibility is worth much more in sales. For the past several months my Ramey team and I have been working behind the scenes to help launch an innovative new of line cookware – Hestan NanoBond. One of the most exciting facets of this launch was collaborating with both our client and our […]

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Reinforce Your Digital Reach in the Era of Ad Blocking

Overpower ad blockers with increased relevance and strong digital partnerships. A recent eMarketer article pointed out that in 2016, digital media spending topped $72 billion, eclipsing TV spending of $71.29 billion. We all are very aware of the negative effect that DVRs have had on the TV advertising industry. However, you might be surprised to […]

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The (Slow) Evolution of Macro-Trends in Marketing Planning

The (Slow) Evolution of Macro-Trends in Marketing Planning

Our clients usually have reliable resources for tracking key indicators like sales reports, store traffic, leads, online analytics, surveys and research benchmarks. But a great marketing plan requires much more. They ask Ramey to help develop long-term marketing strategy by assessing the competition, industry dynamics and consumer insights.  One of the valuable techniques we use […]

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New product Marketing: Brilliance Needs Relevance.

What’s the difference between a breakthrough and a hit? An audience. When it comes to introducing an innovative product or brand, sheer brilliance is not enough. As a matter of fact, too much brilliance might just blind your consumer. As Derek Thompson astutely explains in his new book, Hit Makers , people tend to like […]

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Digital Advertising: Prime real estate. Controversial context.

Placement is key. But without due diligence, your brand could get caught in the wrong conversation. The digital industry was shaken up recently when major advertisers found that their messages on YouTube could be displayed next to highly inappropriate content. Some of this content was even deemed to be racist, resulting in a boycott, which […]

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To promote or to brand?

Many hours have been spent debating which form of advertising has more value. But research shows that everyone is right – your brand needs both for a balanced path to purchase.   Marketing teams are all too familiar with the budget wars between promotional advertising and brand advertising. And, more commonly, between the teams that […]

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Three Steps to Stronger Content Creation

Planning a good idea may sound counterintuitive, but it is vital for a successful marketing plan in the digital world. Take these steps to ensure your content creation is as effective as it is brilliant.   Content creation is where it all begins – it’s the place of origin for good social media engagement, click-throughs, […]

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