Wind Creek Blimp Tour

Wind Creek Blimp Tour

Wind Creek Casino & Hotel in Atmore, Alabama, needed to showcase its brand to increase awareness, expand its database and drive player visits.

Insight

It takes a lot for the media to notice a little-known casino in a small Alabama town. So Wind Creek leased a 178-foot blimp featuring the world’s largest television screen and brought its brand to the media in a big way.

Approach

Ramey and the blimp embarked upon a Southeastern media tour that enthralled the press. Through Ramey’s established contacts, our in-house blimp team began to alert local media in advance of the blimp’s arrival. As the attention-getting blimp proclaimed the Wind Creek brand to those on the ground, journalists rode aboard for high-flying press briefings. The blimp put Wind Creek on the map, racking up featured coverage of the casino in every market.

Impressions
Media exposure
In free media promotions

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