The Catfish Institute: Stanley Cup Campaign
The Catfish Institute: Stanley Cup Campaign
Almost as stunning as the notion that sunny Nashville, Tennessee, is home to one of the NHL’s top hockey teams is the Predator fan tradition of tossing catfish onto the ice during games.
Insight
In 2017, the Nashville Predators made it to the Stanley Cup Finals. Once the series against the Pittsburgh Penguins was locked, The Catfish Institute and Ramey quickly formed a social media partnership with the Predators to capitalize on their unique brand of fan spirit.
Approach
Appropriating the national spotlight of the NHL Finals, Ramey developed a social media campaign urging Predators fans to try new catfish recipes instead of just tossing it on ice.
Outcomes
U.S. Farm-Raised Catfish was catapulted into the national conversation.
Views per minute during the 62-hour digital video campaign
Click through traffic were unique new visitors
Hours of video views
Related POVS
Join Our Team: Sr. Account Executive Job Opening
We are looking for someone who loves marketing and details and thrives on uncovering new … Read More
Read More
Now Hiring: CREATIVES
Ramey’s creative department is firing on all cylinders. And we need to add more horsepower. … Read More
Read More