McAlister’s Free Tea

McAlister's Free Tea

McAlister’s customers are obsessively loyal to the restaurant’s tea (usually of the sweet variety). Every summer, McAlister’s celebrates its beloved beverage with “Free Tea Day.”

Insight

McAlister’s wanted to give away even more free tea. So it partnered with Ramey to ramp up the excitement for the event.

Approach

Ramey created a series of online videos personifying the beverage as Sweet Tea—a refreshing hero, imprisoned for a crime he didn’t commit. The episodic story line created a platform to not only promote the Free Tea event, but also garner more followers and social engagement for McAlister’s.

Outcomes

McAlister’s experienced maximum occupancy with customers lined up out the door.

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