Hestan Masterbrand Sweepstakes

Hestan Masterbrand Sweepstakes

As a company, Hestan was founded upon a mutual love of cooking and innovation. Each one of Hestan’s six divisions represents a pinnacle of the culinary experience: commercial kitchens, residential kitchens, outdoor kitchens, cookware, smart cooking and wine.

Insight

Each of Hestan’s sub-brands had been developed and marketed separately. Although each division was renowned as a category leader, the complete Hestan story had never been promoted. We saw an opportunity to not only cross-sell culinary enthusiasts, but to build a brighter brand halo around the Hestan Masterbrand.

Approach

As part of the integrated Masterbrand campaign, Ramey launched a sweepstakes to lift awareness across all Hestan brands while cross-promoting product lines and generating universal leads. Throughout the social and digital promotional campaign, Ramey continually optimized messaging, creative and audience segmentation. A grand prize getaway to Hestan’s Napa Valley vineyard and culinary think tank served as a powerful lead generator while creating the context to convey Hestan’s Masterbrand story of “culinary innovation born in the Napa Valley.”

Outcomes

Leads captured exceeded client’s goal by 70%.

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