Exceleron Rebrand

Exceleron Rebrand

Exceleron had established itself as the bill prepay software of choice for community and mid-size utilities. It was time to rebrand its corporate identity to gain the attention of larger-scale utilities.

Insight

Exceleron centered its brand on its proprietary software. To break into the next tier of utility providers, it needed to build a 360° brand around its complete capabilities.

Approach

Ramey created a new brand position and visual identity that pushed beyond the nuts and bolts of data and transactions to deliver a more dynamic perspective of the company’s true services and strengths: innovative, collaborative and flexible. This allowed the company to reach beyond its current scope and provide to any corporation needing interfaces between existing business systems and customers.

Outcomes

“Exceleron had already built a highly successful business, but we still had a dated brand that did not adequately convey the industry leadership we had forged over the last decade. Ramey quickly helped us transform our brand into a bold expression of the value we offer our customers and the vision we have for our collective future. With great skill, Ramey guided us to a new brand identity that embodied our long-term business strategy while positioning us to meet our short-term objectives. It was a tremendously enlightening and satisfying experience.” Ravi Raju, EVP and CMO

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