Culinary Institute of America Worlds of Flavor

Overview

The Culinary Institute of America is the world’s top culinary school and its Worlds of Flavor program is widely acknowledged as one of the most influential professional forums on world cuisines, food cultures, and flavor trends. For several years, Ramey worked with the CIA and its partner, Viking Range, to promote the Worlds of Flavor travel program, with chef-guided trips to Thailand, India, and other exotic locales.

Insight

The best way to truly understand world cuisines is to explore them with the world’s top culinary school.

Approach

An integrated, one-to-one marketing campaign aimed at professional chefs and hardcore foodies, including native content on Viking Range’s platforms.

Outcomes

Each trip fully sold and filled

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