Capital Hotel Re-launch

Capital Hotel Re-launch

One of the country’s great historic hotels, the Capital first opened its doors in 1870, and was originally famous for having a discovery called electricity and an elevator large enough to fit a horse. In its latest major renovation, owner Warren Stephens brought the hotel to new heights, tapping Ramey to update the hotel‘s classic brand.

Insight

Relaunch a storied brand with a modern touch and a familiar sense of the past.

Approach

Just as the hotel itself had a $24 million top-to-bottom renovation, so did the brand. Every item down to the room key was rethought and reinvented.

Outcomes

Awarded AAA's 4 Diamond rating within the first year of re-launch
Trip Advisor's Travelers' Choice Top 25 luxury hotels in the USA

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