BankPlus: Certificate of Deposit Campaign
BankPlus: Certificate of Deposit Campaign
BankPlus came to Ramey with a very direct goal – to increase overall funds on deposit within the month.
Insight
To maximize efficiency and effectiveness, strictly high-propensity customers and prospects would be engaged – directly and quickly.
Approach
Through customer modeling and one-to-one targeting, Ramey built messaging and engagement tactics to deliver the right offer to the right audience. Which, in this case, was a short-term/high-yield certificate of deposit.

In certificates of deposit

New CD accounts

ROI


Related POVS

Inspire More: Sabrina Howard
Sabrina Howard is a Jackson-based visual artist and designer. Her multimedia (and multi-canvas) approach brings … Read More
Read More
Trust the client’s compass.
Building brands means building relationships – beginning with the client and agency. If you … Read More
Read More