BankPlus: Certificate of Deposit Campaign

BankPlus came to Ramey with a very direct goal – to increase overall funds on deposit within the month.

To maximize efficiency and effectiveness, strictly high-propensity customers and prospects would be engaged – directly and quickly.

Through customer modeling and one-to-one targeting, Ramey built messaging and engagement tactics to deliver the right offer to the right audience. Which, in this case, was a short-term/high-yield certificate of deposit.