Bank of the Ozarks CD Deposits

Bank of the Ozarks CD Deposits

In order to increase deposits, Bank of the Ozarks developed a new CD offering.

Insight

The bank’s go-to-market campaign used print ads with limited online support to reach potential customers in targeted markets. Though the new product was set at a competitive rate, new CD account activity remained somewhat flat.

Approach

Using customer analytics, Ramey developed a one-to-one direct marketing approach to more surgically reach a new strata of potential customers. We created a predictive model based on the bank’s current base of CD customers, which in turn allowed us to identify top-decile prospects in the selected markets.

Outcomes

More than $17 million in new deposits in less than four weeks

ROI

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