Overview As the region’s largest electric utility, Entergy must always be prepared for hurricanes, tornadoes, ice storms and thunderstorms. As it restores power in the wake of storms, Entergy is also committed to keeping its customers and employees safe and informed. Insight When storms bear down and the power goes out, communication is critical to […]
Overview Exceleron had established itself as the bill prepay software of choice for community and mid-size utilities. It was time to rebrand its corporate identity to gain the attention of larger-scale utilities. Insight Exceleron centered its brand on its proprietary software. To break into the next tier of utility providers, it needed to build a […]
Overview BankPlus has a long history as a community bank with exceptional customer service. It was a time to expand on that and focus on products and services in their marketing and messaging. Insight “Your Bank. Your Plus.” was an idea that surfaced during a quick-turn in-house focus group, where Ramey heard first-hand from customers […]
Overview Move to Learn is a collaborative program between The Bower Foundation and The Mississippi Department of Education Office of Healthy Schools born from the fact that incorporating physical movement into the school day improves student focus, behavior and fitness. Insight A five-minute “brain break” of engaging physical movement can double students’ attentiveness in the […]
Overview Ramey has worked with Ole Miss to produce multiple national recruitment spots. Airing during major sporting events, these spots serve as the flag bearer for the university’s brand and inspires messaging across student recruitment materials and social platforms. Approach Although the impetus for the TV spots is the need for a national broadcast presence, […]
Overview Parents for Public Schools was launching a new program to help parents become more engaged with their child’s school. But before they could reach parents, they needed buy-in from local school administrators. Insight Parents for Public Schools carried credibility with school administrators. This history of proven outcomes would be crucial to the rollout of […]
Overview While turkey and ham are staples on many holiday tables, The Catfish Institute sought to add U.S. Farm-Raised Catfish to the mix. Insight Holiday traditions and menus are established, so instead of asking families people to replace their ham and turkey, we focused on offering consumers new options for appetizers. Entertaining can leave […]
Overview Newk’s Express Café was entering a period of aggressive franchise expansion and took the opportunity to rebrand itself as Newk’s Eatery. It came to Ramey to help showcase its genuine (and remarkable for the fast-casual category) commitment to premium ingredients and fresh food. Insight From sushi-grade tuna to its signature fire & ice pickles, […]
Overview For more than a decade, Ramey has worked with The Catfish Institute (TCI) to elevate the culinary brand position of catfish. From inspiring consumers to try new recipes to changing legislation about catfish labeling and ensuring consumers check for the U.S. Farm-Raised seal, Ramey has helped raise the profile of U.S. Farm-Raised catfish on […]
Overview Almost as stunning as the notion that sunny Nashville, Tennessee, is home to one of the NHL’s top hockey teams is the Predator fan tradition of tossing catfish onto the ice during games. Insight In 2017, the Nashville Predators made it to the Stanley Cup Finals. Once the series against the Pittsburgh Penguins was […]
Read More… from The Catfish Institute: The Stanley Cup Campaign
