https://vimeo.com/499705174/fe66add35f Our friend, Dr. Cindy Ayers-Elliot and her team at Foot Print Farms were gaining international notoriety for their work bringing healthy foods and opportunity to Mississippi’s food deserts. She needed new photography to accompany all the press and succinct messaging to reinforce the media attention. Ramey’s in-house team enjoyed a beautiful day on the […]
Overview By utilizing the natural heat storage of the earth and the constantly cool temperature of groundwater, geothermal presents an incredibly efficient, effective and environmentally friendly solution for residential climate control. Insight Geothermal is still a relatively new concept for homeowners. Installation costs are also a significant hurdle, with energy savings taking five to eight […]
Overview Molpus Woodlands Group manages approximately 2.1 million acres of timberland in 18 states. Recently, the company wanted to identify qualified buyers for a group of large land offerings worth approximately $100 million. Insight Rather than working with a realtor or using traditional print media, Ramey recommended using digital data analytics to identify, geotarget and reach out directly […]
Overview BankPlus partnered with Archie and Eli Manning as brand advocates just before Eli was drafted into the NFL. Over the course of 10 years, Ramey developed campaigns that evolved along with BankPlus’ messaging and Eli’s career. Insight BankPlus is a Mississippi bank, and the Mannings are Mississippi heroes. Their legendary name and down-to-earth charm […]
Overview Ramey was in the unique position of having two clients share a celebrity relationship for their mutual benefit. At the time, BankPlus had enjoyed a multi-year marketing campaign featuring Archie and Eli Manning when the Mannings announced a major initiative to fund new clinics for Batson Children’s Hospital. Ramey saw an opportunity to combine […]
Overview Following the economic meltdown of 2008, most banks took the ongoing crisis as a sign to hunker down. Bank of the Ozarks saw an opportunity for growth and set out to selectively acquire distressed banks as a strategy for expansion. Ramey was tasked with developing a new brand campaign to introduce Bank of the […]
Overview For over 10 years, BankPlus enjoyed a marketing partnership with Archie and Eli Manning. While the relationship started in support of retail banking, it soon became clear that Archie’s respected, yet approachable demeanor and wisdom was a natural fit for the BankPlus Wealth Management Group. Insight In Mississippi, Archie Manning has always been beloved, […]
Overview In 2013, Lori Newcomb, wife of Newk’s Eatery CEO Chris Newcomb, was diagnosed with ovarian cancer. Bolstered to help others prevent a similar diagnosis, she launched Newk’s Cares to increase awareness of the warning signs and raise funding for early detection research Insight Lori saw an opportunity to leverage the Newk’s Eatery franchise network […]
Overview Rates of STIs and pregnancy among Mississippi teenagers are consistently among the highest in the nation. Compounding the problem, the state’s sex education policy omits meaningful information regarding birth control and STI prevention. The Women’s Foundation of Mississippi took up the responsibility of ensuring Mississippi teens had access to medically accurate sexual health information. […]
Overview The Mississippi Development Authority Tourism Division is charged with increasing visitors to the state. However, its advertising budget is the smallest in the Southeast. Insight You don’t just see the sights in Mississippi. You become part of the story. Gloss and budgets be damned. This is the real deal. And you won’t find these […]
