Friedrich

Overview Friedrich planned to launch its groundbreaking FreshAire PTAC unit at the 2018 International Air-Conditioning, Heating, Refrigerating Exposition, where it would be one of 1,900 vendors in a show that covered the area of six football fields. With limited marketing dollars, the Friedrich team needed a smart strategy to break through the noise of the […]

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Blackberry Farm

Overview Over the past 40 years, Blackberry Farm has evolved from a family-owned six-room country inn on a 4,200-acre estate to one of the world’s most celebrated luxury resorts, described by the New York Times as “a culinary powerhouse.” Along the way, Ramey provided brand strategy and a multi-year deskside briefing tour with national media. Insight By introducing Blackberry Farm and the […]

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Hestan Masterbrand

Overview After Viking created the ultra-premium kitchen, the bandwagon crashed the dinner party. But then Hestan set an even higher standard. As a company, Hestan was founded upon a mutual love of cooking and innovation. Ramey worked with Hestan to launch their commercial kitchen brand. We soon followed suit with Hestan’s residential and outdoor kitchens […]

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Hestan Commercial Launch

Overview After two decades of stagnation in the category, Hestan Commercial presented not only a totally new brand – but a completely reinvented kitchen. Insight Hestan’s designers and engineers worked closely with some of America’s most acclaimed chefs. They listened to their needs, their dreams and their complaints – then built a kitchen around the […]

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Hestan Culinary

Overview Cookware was actually how Hestan got started in the culinary world. After manufacturing the Williams Sonoma house line for years, they recognized the need for real innovation on the shelves. As their engineers and craftsmen set about creating a revolutionary new line of molecular titanium cookware, Hestan looked to Ramey to build a new […]

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MDA Toyota Blue Springs

Overview When Mississippi made the short list for Toyota’s new North American manufacturing site, the Mississippi Development Authority brought Ramey to the table. As a trusted partner and adviser, Ramey worked with MDA throughout the confidential RFP process—then as a proud messenger for the Blue Springs plant announcement and working directly with Toyota with the […]

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Mississippi Presidential Debate

Overview When the University of Mississippi was chosen as the site of the first presidential debate between John McCain and Barack Obama, the Mississippi Development Authority needed to quickly develop a digital resource for the national media. Insight With the attention of the nation focused on the state, the Mississippi Development Authority wanted to ensure […]

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Home Buyer Advantage Program

Overview In the wake of the housing crash, the federal government established a grant program to help get foreclosed homes off the market. The Home Buyer Advantage program provided up to $40,000 to help qualified buyers make their down payment. Insight The Mississippi Development Authority was wholly committed to getting the word out about this […]

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BankPlus Explainers

                      Services: Words, Video, Social, Digital Display, Native. https://vimeo.com/582283909/b74637073f We conducted research that revealed BankPlus got high marks for personal service and community commitment, but their high-tech customer products were lacking recognition. So we worked with them to create a series of explainer videos that […]

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BankPlus “How Local”

                      Services: Words, Video, Social, Digital Display, Native. https://vimeo.com/583493349/6f7c9c4140 How local is BankPlus? They’re always right where you need them, whether that’s a location down the street or mobile banking in your back pocket. We created a modular broadcast spot that could be adapted to […]

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