IN BRIEF: When two national icons, such as Archie and Eli Manning, represent the same bank, it’s essential to use both in the unique ways that match brand attributes with who they really are. Here, Archie is allowed to be the respected “Elder Statesman” that so many now see him as in real life. In […]
Read More… from Spokesman as Statesman: Archie Manning for BankPlus
There is a frequently quoted, perhaps even mythical, exchange between American authors F. Scott Fitzgerald and Ernest Hemingway, observing the lives of America’s richest residents during the raging and roaring 1920s. Fitzgerald, a famous observer of the wealthy set, wrote in a short story that “the rich are very different from you and me.” Hemingway, […]
IN BRIEF: AAF Jackson held their annual ADDY awards ceremony February 9. We’re pleased to report that work for several Ramey clients earned accolades: BankPlus, Mississippi Development Authority, The Women’s Fund, Mississippi Children’s Home Services and Viking Range. In particular, the Eli Manning TV campaign for BankPlus earned two gold awards and the Best of […]
While a recent study out of Stanford University has suggested that human beings are losing their intellectual edge, televisions only continue to get smarter – offering more features and improving content delivery for consumers. Today’s advances run the gamut of a media experience with everything from voice control to no-limit recording. Needless to say, competition […]
IN BRIEF: Since January, the Move to Learn campaign has been gaining major momentum across Mississippi – and the country. Move to Learn, a Ramey project supported by The Bower Foundation and the Mississippi Department of Education Office of Healthy Schools, works to provide free online resources to teachers to help them get their students […]
You may have read this story in The Wall Street Journal recently or seen some of the other media coverage about Lululemon. They reported that Lululemon Athletica was forced to pull one of its signature products, black yoga pants, from shelves to address a fabric quality issue. In yoga classes everywhere, loyal customers found themselves […]
Read More… from See-Through Pants? What Can Happen When Brands Grow Too Fast.
“Social media spending as a percentage of marketing budgets will more than double over the next five years.” – Fast Company IN BRIEF According to a Duke University survey of U.S. Chief Marketing Officers (CMOs), social media spending as a percentage of marketing budgets will more than double over the next five years. It indicates […]
“I hate Facebook.” I hear this phrase quite regularly – as both an early adopter and as a social media manager. Sure, we all have trivial reasons for loathing the social media giant, but I wanted to explore further – through knowledge, research and Facebook peers – what the root cause of the disdain could […]
Read More… from An Exploratory (And Validation) in Facebook Annoyance
“Mobile’s not a nice-to-have anymore. The year of mobile might be hard to pinpoint, but there’s little doubt we’re entering a post-desktop era of ubiquitous computing and media consumption.” IN BRIEF: Americans live on their phones. This saying could not be any closer to the truth, it turns out 75% of us even bring our […]
Read More… from Mobile Media Is About To Take Over The World
How are you using measurement to track progress towards your organization’s goals? Recently, Bill Gates published an article in The Wall Street Journal in which he discussed some of the global challenges that his foundation is tackling. While the initiatives he describes are far-reaching and complex, the Gates Foundation uses a deceptively simple process for […]
